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The 2020 blow dry

UK ambassador Zoë Irwin explains how the ghd helios helps create the ultimate modern blow dry

“This is a super-modern blow out,” says Zoe, “I’m calling it the 2020 blow dry. For me, modern chicness is all about a natural gloss – a luxe, luminous, healthy shine. I find that my clients are obsessed with shine at the moment because it’s youthful, but it has to be natural, and not over-amped. Movement is also key for making this look feel fresh and luxurious.

“The new ghd helios gives 30% more shine, which makes a real difference and adds the wow factor. That’s what I wanted to show off in this look. What is luxury in 2020? This. It’s chic, and it’s modern.”

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