The Briefing – February 2022

Ready for your briefing? It’s time to get the lowdown on our pick of the latest professional hair care launches for the month of February. 

BLONDME Bond Enforcing Lift & Blend collection
The perfect blonde is ageless, and Schwarzkopf Professional’s new BLONDME Bond Enforcing Lift & Blend collection provides the combination of lifting and blonde toning in one for mature clients with 30 per cent to 70 per cent white hair. It comes as part of a revamp and extension of the BLONDME White Blending range with Collagen-Biotin-Complex and a wider shade portfolio for natural-looking results.

In-salon service

Aveda Nutriplenish Treatment Masques
Aveda’s new 96 per cent naturally derived, vegan and cruelty-free Nutriplenish Treatment Masques deliver four-times more hydration to hair instantly, thanks to the superfoods-charged formula. They’re available in both light and deep formulas for a weekly conditioning treat.

RRP from £35.50

Bhave Boost shades
Stay on-point for client colour needs with Boost shades from bhave. These 14 colour-depositing formulas are full of plant-based keratin technology and essential amino acids for a real colour rush. There are also 10 new shades joining the 360 Colour range.

In-salon service

INNOluxe Balance Plus PLATINUM
INNOluxe Balance Plus PLATINUM uses the rebuilding and conditioning benefits from the second part of the INNOluxe V3 bond-builder treatment, and adds powerful purple pigments, so you can tone while you treat. That cuts out a whole lot of time at the backwash so you can see more clients – genius!

In-salon service

R+Co Submarine
Dive into a deep detox with this silky, concentrated shampoo and beadless scalp exfoliator from R+Co. Submarine hydrates hair  while gently removing excess flakes, oils and build-up.

RRP £29.90

Diva Pro Styling Atmos Dryer tin
Looking for reusable, recyclable, and plastic-free packaging for your kit? Diva Pro Styling has now unveiled a sleek black metal tin for its iconic Atmos Dryer. There’s a new eco-felt storage box made from 100 per cent recycled materials, too.

Tea Tree Hemp
Tea Tree Hemp – a new collection of four vegan, multi-tasking essentials from John Paul Mitchell Systems – delivers an earthy, balancing aromatherapy experience rich in nourishing essential fatty acids, to hydrate and protect skin and hair.

RRP from £21.50

Matrix SoColor Pre-Bonded Extra Coverage new shades
For grey clients looking for camo, Matrix has two new shades in its SoColor Pre-Bonded Extra Coverage range, which can be personalised and neutralise underlying pigment. The new shades are Neutral Jade for dark bases and Neutral Violet, ideal for light bases.

In-salon service

Redken Acidic Bonding Concentrate backbar system
Building on the success of the Redken Acidic Bonding Concentrate haircare launch, the customisable backbar system of Redken Acidic Moisture Concentrate, Acidic Protein Amino Concentrate and Acidic pH Sealer will help repair the texture and condition of all hair types and colours.

In-salon service

Fudge Professional Clean Blonde Damage Rewind Violet Toning Treatment
 New to the Fudge Professional Clean Blonde toning range comes Damage Rewind Violet Toning Treatment, a lightweight intensive treatment that instantly erases yellow hues, reversing any damage and bringing bleached locks back to health.

RRP £16

Oribe Hair Alchemy collection
Help fragile hair become invincible with the Oribe Hair Alchemy collection. Used together, the Resilience Shampoo and Conditioner along with the Fortifying Treatment Serum make hair nearly three-times more elastic and 133 per cent stronger after five uses.

RRP from £43

WeDo/ Professional refill pouches of shampoo and conditioner
Cutting down on the amount of packaging and plastic is a big challenge, and weDo/ Professional was nurtured by Wella as an eco-ethical hair brand to help people consume more sustainably. In partner salons you can now find a Recharge Station, designed to look good and do good, with a recyclable frame dispenser using 92 per cent recycled plastic. Here, weDo/ Professional’s refill pouches of shampoo and conditioner can be easily topped up without any fuss.

Schwarzkopf Professional BLONDME  BLONDE WONDERS
Fresh from Schwarzkopf Professional BLONDME comes BLONDE WONDERS Dry Shampoo Foam, a quick solution to add volume while absorbing excess oil, and BLONDE WONDERS Golden Mask, an in-salon only nourisher packed with golden particles for a brilliant shine.

In-salon service, RRP Foam £18.40

For more Self/Service product picks, click here.

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