The Briefing – March 2022

Fudge Professional Clean Mint Deep Cleansing Shampoo

Not only does Fudge Professional’s Clean Mint Deep Cleansing Shampoo deeply purify and care for the scalp, it also leaves hair feeling squeaky-clean with a rush of minty freshness. It boasts Opti-PLEX technology that helps make hair five-times stronger, too!

RRP £14
uk.fudgeprofessional.com

Indola’s Permanent Caring Color Cool Hues

Brrr… There are four new Cool Hues as part of Indola’s Permanent Caring Color range, inspired by natural, earthy cool tones. Packed with vibrancy and shine,
it also covers up to 100 per cent of grey hair.

indola.co.uk

…And breathe, with Orofluido Original Mindful Ritual from Revlon Professional. The iconic Elixir is the star of the show, an intense treatment to nourish and strengthen while reducing breakage by up to 98 per cent.

RRP £29.35
revlonproshop.com

Aveda Full Spectrum Permanent Vegan Treatment Hair Colour

Aveda’s Full Spectrum Permanent Vegan Treatment Hair Colour now boasts new and exclusive alkaliser technology, an expanded palette of customisable colour, a specially developed Pure-fume aroma and a 100 per cent recycled aluminium tube.

aveda.co.uk

R+CO Gemstone

Shield overworked hair with R+Co Gemstone. Start with the fortifying Pre-Shampoo Color Protect Masque, then follow with the Ultra Shine Glossing Treatment for deep hydration, and to seal cuticles so that hair reflects light like glass.

RRP from £29
xpertprofessional.co.uk

ASP Expert Haircare System Blonde Full Intro Kit

Everything you need for every kind of blonde in one box? Yup, thanks to ASP Expert Haircare’s System Blonde Full Intro Kit. Powder lightener, crème lightener, developers and anti-yellow and anti-orange shampoos and masques. What a deal!

asphair.com

PRO YOU by Revlon Professional

Itching to get creative? PRO YOU by Revlon Professional is a total toolkit with everything you need – colour, care, styling – perfect for independent stylists.

Price from £4.95
revlonproshop.com

Wella Professionals Shinefinity 

Clients are all about lush, shiny colour that makes their hair look healthier than ever. Well, you can offer all that and then some with the biggest innovation from Wella Professionals in a decade – Shinefinity! This is a liquid demi that boasts zero lift and zero damage, with a formula that’s free from ammonia, animal derivatives and silicones. This glaze can kick-start a serious shine addiction in your guests.

In-salon service
wella.com

[KUT] KULTURE74 collection

The [KUT] KULTURE74 collection is full of stylish, ergonomically shaped scissors for all cutting techniques. Choose from The Precision 5.5-inch and 6-inch, The Essential 5-inch and 5.5-inch and The Thinning 30T.

Price from £29.90
xpertprofessional.co.uk

Revlon Professional RE/START CURLS

Rethink textured hair from root to tip with RE/START CURLS from Revlon Professional, a range that helps balance the microbiome while targeting the specific needs of wavy, curly and coily hair.

RRP from £12.30
revlonproshop.com

ALFAPARF Milano Semi Di Lino Cellula Madre treatments

Three new texture treatments join the ALFAPARF Milano Semi Di Lino Cellula Madre line for bespoke in-salon services. Smooth Multiplier controls unruly hair, Define Multiplier helps to maintain curls, while Thickening Multiplier adds volume.

In-salon service
alfaparfmilano.com

Redken Shades EQ Bonder Inside Golden Blondes

It’s getting hot in here, so make sure you’ve got the new Golden Blondes line-up from Redken’s iconic Shades EQ Bonder Inside, for all those clients who want to get toasty.

lorealpartnershop.com

Schwarzkopf Professional Boncaure Clean performance

A fan of Schwarzkopf Professional’s iconic Bonacure line-up? Well, now it’s cleaner than ever. The seven Bonacure Clean Performance ranges still boast that advanced technology, but now in a new professional clean formula. It helps you work more sustainably while delivering outstanding results.

RRP from £14.30
schwarzkopfpro.com/bonacure

NAK Hair colour

NAK HAIR colour isn’t just about pigments in a tube; it’s about integrity. There’s the gentle NAK HAIR Permanent, ammonia-free NAK HAIR Soft and the NAK HAIR Blonde 360 collection to play with.

xpertprofessional.co.uk

Manic Panic Lie Locks semi-permanent vegan colour cream

Inspired by a bit of Very Peri? Then get your hands on Lie Locks, the Manic Panic semi-permanent vegan colour cream, for your hit of 2022 on-trend colour.

manic-panic.co.uk