The Briefing – September 2020

Ready for your briefing? It’s time to get the lowdown on our pick of the latest launches for the month of September.


Nude Powder Spray from AUTHENTIC BEAUTY CONCEPT is a fine powder that adds instant lived-in volume, movement to dry hair and a soft grip.

RRP £24.90
0800 328 6920


From deep chestnut to chocolate truffle, brunette hues scream shiny, healthy hair – so reach for new ASP INFINITI b:BROWN to get the gloss.

In-salon service
01794 527 111

JOICO K-PAK and K-PAK Color Therapy

The iconic duo of damaged hair wonders – JOICO K-PAK and K-PAK Color Therapy – have had a serious makeover for 2020. With smarter colour and damage technology, hair looks like new after just one use.

RRP from £23.95
0845 071 2326

L’Oréal Professionnel DIA Light

Let’s cool things down with new shades from DIA Light from L’Oréal Professionnel, all delivering cool, clean finishes.

In-Salon Service
0800 030 4034

Aveda Botanical Repair collection 

Tackle damaged hair with the force of nature. Aveda's new vegan Botanical Repair collection is a full range powered by plant-derived technology to repair reinforce three key layers of hair - multiplying bonds and smoothing the cuticle to prevent further damage. Ideal for all hair types needing a bit of TLC!

RRP from £26
Biolage Exquisite Oil

Biolage Exquisite Oil is a multi-tasking replenisher that can be used as a pre-shampoo treatment, popped on ends for an overnight treat and applied to damp hair for heat protection.

RRP £16.95
available at wholesalers including Alan Howard

Great Lengths Silver Shine Gift Set 

The new Silver Shine Gift Set from Great Lengths is a treat for blonde clients looking to keep hair fresh, vibrant and conditioned.

RRP £42
0113 278 1292

Takara Belmont YUME DX 

Look across the past 20 years of innovation from Takara Belmont and it's hard to select just one favourite piece, but the YUME DX might get our vote - it's the pinnacle in luxurious backwash experiences. It cocoons clients in sublime comfort, automatically manoeuvres them into the perfect position while giving salons the scope to expand their service menus.

From £10,295
020 7515 0333 

Diva Professional Atmos dryers 

Power up with the new generation 10,000rpm Atmos dryers from Diva Professional – light and quiet with a luxury hair conditioning system and a unique replaceable, customisable sleeve that will blow you away.

RRP from £175
020 3393 9072

Wella Professionals Koleston Perfect ME+ Pure Naturals Resistant Cool Cover

Wella Professionals Koleston Perfect ME+ just got even more… well, perfect. The addition of four new shades to the Pure Naturals range ventures into new territory with Resistant Cool Cover, delivering 100 per cent coverage and intense cool tones.

In-salon service
0845 601 8128

Schwarzkopf Professional Fibre Clinix

The new and expanded Schwarzkopf Professional Fibre Clinix collection allows you to mix-and-match products and boosters to create the perfect cocktail for each client.

Homecare RRP from £17
0800 526 741

ghd rise

All rise for the new tool from ghd that will revolutionise how you style! If you love to curl with ghd wands and tongs, you’ll love this. The ghd rise takes all of the best parts of its existing roster of tools and refines them for 3D volume and an incredibly shiny, soft-touch finish.

RRP £169
01924 423 400 

Kemon Yo Color System

Meet Kemon, a family-owned Italian brand that has just landed at Salon Success! It’s a range of sustainable, high-performing colour and care products – we love the ammonia-free Yo Color System.

In-salon service 
0845 659 0011

Kérastase Chronologiste

Women are now hunting out youth-preserving products from an earlier age than ever before – so it’s no wonder Kérastase has revamped its Chronologiste range, a line-up that targets the issues of an ageing scalp, such as dryness, sensitivity and hair thinning. Skincare wonder ingredients (think hyaluronic acid, vitamin E and abyssine) feature to create some impressive stats: with the five-strong Chronologiste range, clients can expect hair that’s six-times shinier with 48 hours of anti-frizz fabulousness.

RRP from £29.90
0845 600 0122

Pulp Riot Interstellar

New from Pulp Riot comes Interstellar, a permanent deposit-only collection from its Faction8 range. Matthew McConaughey not included, sadly.

In-salon service
Available at wholesalers including Aston & Fincher and Salons Direct

Goldwell @Elumenated range

Inspired by Goldwell’s GoBeyond collection, there are new shades joining the @Elumenated range including Topchic, Colorance Express and @Pure Pigments for cool pinks, lavenders, brunette and mint shades.

In-salon service
020 3540 1200

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