The Care – Keep it together at the backwash

Don’t throw all of your best care products into the price of your colour services. The latest crop of incredible formulas are all designed to deliver that wow-factor to your clients that can’t be recreated at home. 

Innoluxe Blonde Tile

The backbar is where all the blonde magic happens… it’s time to let your product knowledge and expertise show. Haircare technology advances as quickly as smartphones – and INNOluxe V3 is a case in point. Its Advanced AminoBond Technology improves on the already beloved formula, to help rebuild and repair the hair while also adding shine and softness.

“The improvements are huge, and their efforts of constant innovation are just really cool,” says Sophia Hilton, global ambassador for INNOluxe. “And what’s key is that it doesn’t just work on the internal structure of the hair; it’s really important that the client feels their hair is in great condition.”

Thanks to Olaplex and up-and- coming brands such as K18, consumers understand the power of such treatments.There is knowledge – and appetite – for bonding products that will help to lock in that salon-fresh blonde look and feel.

Amelia Evans, a member of the HARE & BONE Art Team, always ensures her clients lock in their colour with an additional step. “Goldwell’s Bondpro+ is so important to include in your blonde services. It helps strengthen and preserve blondes that are slightly sensitised by colour,” she says.

The two-step treatment – step one is added to your colour, and then the second is applied to rinsed hair at the backwash and left for 10 minutes – is followed by a matching shampoo and conditioner for clients to take home.

“Our go-to service for any colour appointment is Redken’s Acidic Bonding Concentrate at the backbar,” says Larry King, Redken’s UK ambassador. “Having a system where you can tailor the concentrates of moisture and protein is the best way to protect their new colour, strengthen the hair and create an incredible shine.” 

With specialist products to showcase at the backwash, and a matching system for clients to take home, you can create a cohesive care narrative for clients. That then translates into effortless sales and better overall care. 

The care blonde products

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