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Get on it! Here’s how to enter The It List 2021

We’ve made some changes to The It List this year. Here’s a step-by-step guide to what you can expect when you enter the competition. Remember, you must be aged 30 or under on Monday 14 May 2021 to be eligible for The It List 2021

The It List 2021 – everything you need to know

Step 1 – Choose your It List category (or categories!)

There are six It List 2021 categories to choose from, so take your pick and make sure you follow the relevant criteria when compiling your entry.
IMPORTANT! All entries must be submitted in digital format – the judges will be looking at your entry on a tablet or laptop.

Step 2 – Submit an It List application form to get your unique entry code

Click here to complete and submit an It List application form (NB if you’re entering The Rising Star, you must use the special Rising Star nomination Form). This will generate a unique It List reference code that is unique to you, and which you must use to label your entry when you submit it.
IMPORTANT! For every entry you submit, you need to complete a separate application form.

Step 3 – Send off your digital entry via email or file transfer

Label your entry files according to the instructions and email it to theitlist@alfol.co.uk by the entry deadline of 5pm on Monday 14 June (you can also send it via a file transfer method, like WeTransfer). You’ll receive an email within a week to let you know that your entry has been received and logged.

Step 4 – Your entry is judged

The It List 2021 judging will take place on Tuesday 6 July 2021. Your entry will be reviewed by a panel of experts, including major session stars, top beauty journalists, talent-spotters from international hair and fashion agencies and leading influencers. Because your work deserves nothing but the best!

Step 5 – The finalists are announced

On Wednesday 7 July we’ll publish a list of the names that have made it through to The It List Grand Final – five finalists in each category. Sign up here and you’ll be first to hear of any competition updates, including when the finalists are released.

Step 6 – This is It! The It List Grand Final

If you’re one of The It List 2021 finalists, your next stop is the Grand Final on Monday 6 September. This sensational night is like a who’s who of hairdressing, with 700+ fabulously dressed VIPs rocking the red carpet, and the amazing creatives at ghd putting on a thrilling live performance (click here to see what we mean!). If your name is read out as a winner, you’ll take to the stage in front of them all to receive your It List trophy, so you’d better have a killer acceptance speech at the ready!


The It List 2021 / Dates and deadlines…
Competition closes: 5pm, Monday 14 June
Judging day: Tuesday 6 July
Finalists announced: Wednesday 7 July
Grand Final: Monday 6 September
Questions: events@alfol.co.uk
or call +44(0)1434 610940
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