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The It List 2021: Choosing where to shoot your shot

Every year Creative HEAD, in an exclusive partnership with ghd, announces The It List, a roll-call of the best and most exciting new hairdressing talents in the UK and Ireland

They’re the Rising Stars who have star quality running through their veins; the Entrepreneurs transforming the way salons look and feel; the Visionaries pushing boundaries with their creative expression; the Editorial Stylists getting themselves noticed on the session scene; and the It Guys and It Girls simply blowing our minds with their incredible ideas and pioneering spirit. 

And the search for the brightest stars of 2021 just got underway!

The most exciting and influential competition for young hair talent, The It List 2021 is open to all salon-based and freelance hairdressers in the UK and Ireland, aged 30 or under by the closing date of Monday 14 June. Here are all the important details you need to know. 

With six It List categories to choose from, you’re bound to find one that fits, whether you’re edging it on the editorial scene, catching the eye with your creative techniques, or blazing a trail with your salon business. Even if you’re right at the start of your hairdressing journey, your boss can nominate you for the Rising Star category.

No more strange looks in your local Post Office as you try to post a mannequin head into a letter box! Digital entries not only keep your costs to a minimum, they allow you to express your creativity to the max. Some categories allow you to include a video, too. Full details on how to enter can be found here.

Your It List 2021 entry will be judged by top hair pros like Sam McKnight and Errol Douglas MBE, editors from the likes of Vogue, 10 and The Sunday Times Style, talent scouts from international agencies like Art + Commerce and leading influencers like Luke Hersheson and Sophia Hilton.

If you make it to the Grand Final on Monday 6 September, you could really get the chance to shine, winning an It List trophy, a year in the Creative HEAD spotlight and the chance to spend time with ghd ambassadors Adam Reed, Zoë Irwin and Charlotte Mensah.


The It List 2021 / Dates and deadlines…
Competition closes: 5pm, Monday 14 June
Judging day: Tuesday 6 July
Finalists announced: Wednesday 7 July
Grand Final: Monday 6 September
Questions: events@alfol.co.uk
or call +44(0)1434 610940
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