The Lift – Time to raise your game

If you’ve been relying on the same pre-lighteners and lifting agents for a while, it’s time to down tools and read up.

Paul Mitchell Blonde Model Tile

A LOT has changed in the world of lighteners. Being able to safely lift up to nine levels of colour has had a huge impact. These supercharged lighteners can maintain the hair’s condition while radically lifting even the darkest of shades. They’re the products to reach for when you have antsy clients who want to speed up their colour journey, or when you need to produce a big change for a shoot or show.

Go higher, faster, with next-generation formulas such as Paul Mitchell’s SynchroLift+ Ultra-Quick Blue Powder Lightener. This multi-functional formula can be used for any technique and is infused with shea to soften and condition as it lifts up to nine levels. Don’t need something quite so high? The SynchroLift Soft Gentle Cream Lightener contains softening shea and lifts up to seven levels.  

Ensure your lift is as straightforward as possible by neutralising damage-causing copper within the hair. L’Oréal Professionnel Paris Metal Detox slots in perfectly as it works with all brands and techniques, helping to prep your canvas for the most stable lift in mere seconds.  

And the newest generation of lightening products all have bond-boosting technology incorporated, so you can be more confident in your colour placement and lifting. Each brand has its own addition, such as Redken’s Flash Lift Bonder Inside or JOICO’s updated Blonde Life Lightening Powder. Schwarzkopf Professional has also added the Bond Enforcing Lift & Blend collection to its expansive BLONDME range, which lifts and tones in one for faster processing.


“We have seen a meteoric rise in commercial blonding, I use ALFAPARF Milano BB Bleaches, products with Biomimetic Quaternized keratin bond rebuilding technology that go deep into the cortex, protecting hair’s condition as it lifts.” Luke Benson, ALFAPARF Milano’s creative ambassador.

Blonde Lift Product

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