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The (reimagined) Cindy swoosh

Zoë Irwin creates a fresh take on Crawford-esque volume with the ghd helios

“For this look, I wanted to look at volume within a blow dry, but to make it feel modern – it’s my take on what cool glamour looks like now,” says Zoë.

“By flipping the hair to the side, it retains that super-volume but with a bit of an edge. Volume is a continuous trend, so it was amazing to do a blow-dry which takes the trend but develops it, using the incredible technology within the helios. When it comes to volume, the amazing thing about the helios is the precision – when I focus on one section, the others aren’t moving. It’s precision blow-drying, from the hairline through each individual section.

“To create the look, I aimed the nozzle at the root, then moved up and around the brush to increase shine – then used the incredible setting power of the cool shot at the root to create volume. It’s inspired by classic ’90s supermodel swooshed hair, but it still feels modern.”

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ghd Zoe Irwin