The social connection club

Pssst – have you heard the news? Redken has a brand new initiative to keep its partners ahead of the game, with opportunities to upskill on social and drive your pro edge that has clients clamouring to book in. Welcome to The Social Connection Club – a place for growth, collaboration and first-looks at Redken’s exciting launches. Want in?  

Redken is on a mission to grow and promote the awareness of its pro community – to shout from the rooftops about just how talented and passionate hairdressers are, about the incredible results that professional colour like Shades EQ can achieve, and how you can use social to stand out from the colour crowd. 

In an effort to support the wider salon industry and connect with Redken’s buzzing influencers and micro-influencers – the future stars who are attracting all the right attention – the brand has created The Social Connection Club. This initiative is the latest effort from Redken to upskill and support the Tribe and propel colourists to new heights, earning them new fans and clients along the way. 

What’s the password? 
You can’t apply for access to The Social Connection Club – they’ll find you. The Redken team will slide into your DMs to invite you to take part, so be sure to tag @redken in all of your best work and share your shades on social. Once you’re in, The Social Connection Club puts you on the mailing list for new product launches and news – they were the first in the UK and Ireland to try Shades EQ 010T, 010Gi and 010P – as well as invite you to take part in specialised training to help you shine online. The Social Connection Club also features incredible opportunities such as masterclasses delivered by the team at Facebook and @prettylittleombre on how best to improve your Instagram skills.  

It’s the perfect platform to take you from a diamond in the rough to a dazzling social star among the Tribe.  

We’re talking about exclusive education masterclasses to get that edge on the competition, to conquering trending techniques which will see you climbing the social ranks and growing your business. It’s the chance to see your work featuring on the @redken global social channels, and the ability to show everyone just what you can do. It’s time to connect.

Social stardom awaits 

Marianne Woodcock (@mwhairedinburgh)
Chapter One, Edinburgh

“I was so excited when Redken reached out about The Social Connection Club. With Redken you know it’s always going to be fun, exciting and you always leave with something new to bring back to your team and clients. Our engagement with followers is so important. To keep growing our social media following our team works hard to capture images, and we are always keeping up with trends through Redken.” 

Claire Martin (@clhair__)
Gro, London 

“I was honoured when Redken contacted me about The Social Connection Club. It felt like my hard work had been acknowledged. So far we’ve been able to try the new Shades EQ 10s and had awesome training with a Facebook representative, who showed us great tips for how to utilise all of Instagram’s features. I plan to use my social media platform to divert traffic to my website, where I will sell ‘how-to’ videos.” 

Lewis Parry (@lewiscolour)
Voodou, Liverpool 

“I was so happy that Redken asked me to be part of The Social Connection Club! Instagram and social media is continually evolving so it’s great to be kept up-to-date with new ways to market ourselves. My main focus is to elevate the level of content I produce, improving the aesthetic of my profile while increasing my presence on social media, attracting a clientele that reflects my content.” 

Use these hashtags to get all eyes on you and maybe you can join The Social Connection Club…
 #redkenuk/redkenuki #glosslikeaboss #redkenready #shadeseq  

 Make sure you’re always #redkenready – keep an eye on the Redken Instagram and Facebook pages and follow your Redken Business Partner on Instagram for the latest on launches, education and offers. 

Most Wanted Awards

Most Wanted Awards


Join the Club

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