The STMNT GROOMING GOODS which cater to everyone

Meet the hero products from STMNT GROOMING GOODS which cater to everyone



STMNT GROOMING GOODS is here to change what you think you know about styling products. Collectively, STMNT GROOMING GOODS, have over half a million followers on Instagram and they’re building a growing community of movers and shakers that influence the hairdressing world.

“As creatives and innovators, we came together to craft each of our products from scratch,” say the founders. “We put everything into this. Our inspiration. Our knowledge. Our passion. We pushed the boundaries and developed exceptional formulations. We tested them until they exceeded our expectations.”

The STMNT GROOMING GOODS product lines

“The result of our mission to create unique and inspired hair products? Three distinct styling collections, accompanied by a five-piece care line,” say the founders of the brand.

So what can we expect to see from the STMNT GROOMING GOODS product lines and who are the innovators behind them? 


Julius has been working with hair for over 19 years as a respected educator and platform artist hailing from LA. He aims to share his creative vision with the world as he evolves grooming to the next level.

“I’ve developed my collection to deliver versatile performance, whether you’re behind the chair or session styling. Shine, matte and everything in between – these formulas are designed to cocktail, for truly custom-tailored styling.”

Created with every consumer in mind, Julius has developed three products and two key looks to take grooming to the next level:

  • STMNT Shine Paste – the one for understated shine
  • STMNT Matte Paste – the one with the super matte effect
  • STMNT Hairspray – your style’s safe with this one

This collection features JULIUS CVESAR’S signature scent: a twist of creamy coconut and sandalwood.

Sofie Pok aka STAYGOLD (@STAYGOLD31)

Sofie is an award-winning barber and well-known educator from LA; disrupting the ordinary is what she does best. With over 12 years doing hair, her dedication to personal growth means her technical skills are off the chart!

“I aim to shake up industry standards with a range that goes beyond the ordinary. My dedication to personal growth and technical perfection is reflected in my formulas, each with unique qualities; powders, fibres and transforming textures.”

Sofie has created a unique collection of products that truly hold their own, each with a key look designed to rewrite the styling rulebook:

  • STMNT Fiber Pomade – your golden ticket for messy texture
  • STMNT Wax Powder – transform the way you style
  • STMNT Spray Powder – your secret weapon for rough texture

This collection features STAYGOLD’S signature scent: with citrus, aquatic and woody notes.

Miguel Gutierrez aka NOMAD BARBER (@NOMADBARBER)

Miguel is a renowned traveling barber, photographer and filmmaker; he brings inspiration from around the world to innovate and educate. Barbering for over 18 years, his authentic passion is captivating.

“I’ve absorbed the time-honoured art of barbering from across the globe; this unique knowledge has allowed me to perfect a range of classical products; a spray, pomade and clay, upgraded for today’s grooming needs. This authentic collection doesn’t just represent my travels, but the experience of the very best in barbering from around the world.”

Miguel’s collection features three essential products and two key looks, developed to give the freedom to create so that every day is an adventure:

  • STMNT Classic Pomade – it’s a classic for a reason
  • STMNT Dry Clay – Rough it up with extra matte impact
  • STMNT Grooming Spray – your multipurpose prep and style support

This collection features NOMAD BARBER’S signature scent: rich with spices, lavender and a hint of wood.

STMNT care

Together the founding collective have also created a five-piece line up of high-performing care products designed to create the perfect canvas for styling.

Developed specifically to care for all hair and beard types, the high-performance STMNT care line is an essential part of your daily routine – in the salon, barbershop or at home – with quick and easy solutions designed to complement the STMNT styling collections:

  • STMNT Shampoo – your daily cleanse, just more powerful
  • STMNT All-In-One Cleanser – your daily ‘clean everything’ cleanser
  • STMNT Conditioner – for a smooth finish
  • STMNT Beard Oil – your beard, just more awesome
  • STMNT Hair & Body Cleansing Bar – a solid choice for multipurpose cleansing

The care collection features its own signature scent: fresh citrus & lavender with tonka bean.

Each product within the collection(s) has been shaped by STMNT’s collaborative vision and formulated with passion – a statement that can be found on the packaging of every product in the range.

Find out more about Julius > 


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