Change – it’s a word synonymous with the New Year and rather fitting then, that our first Coterie of 2020 will explore our ever-evolving behaviour. Are we heading towards total digital domination? Is a culture of lifestyle leading us? How can we be resource smart? Our expert panel, which includes journalists Lisa Oxenham and Madeleine Spencer, industry trend-setters Luke Hersheson and Zoë Irwin, Not Another Salon’s Harriet Rose Stokes and international fashion consultant Adam Andrascik, will debate it all on Monday 27 January…
It’s impossible to escape the sizeable shift from print to digital – established magazines have changed their focus driven by the very way people consume. But, when we’re faced with a society whose lifestyles are busy, whose attention is vied for from all sides, how do we continue to stand out? How do we prevent content from becoming diluted? Who better to share their thoughts than Lisa Oxenham, beauty & style director of marie claire, a title who, after 30 years in print, have announced an evolution to a digital-first approach “to best serve the changing needs of its audience’s mobile-first, fast-paced, style-rich lifestyles.” However, while the convenience of digital cements its growth, there is still an unwavering fanbase for the tangible – books, magazines, vinyl – so will we see a reinvention of what the print medium means to us? Is it set to become a treasured, collectable item…our panel get ready to discuss it all.
Also having worked in digital and print is Madeleine Spencer, writer and host of the Beauty Full Lives podcast, which sees her chat to an array of interesting figures from Kylie Minogue to make-up artist Gucci Westman. As a freelance journalist, Madeleine has written for marie claire, Stylist, Country & Town House, Porter, Refinery29 and Glamour to name a few, plus produces her own blog Madeleine Loves.
And we simply couldn’t debate changing times without addressing social media. From the clear positives like inclusivity and unencumbered creativity, to the negatives such as new algorithms dictating how, when and what we see, the #spon grey area and trolling affecting mental wellbeing, our panel ponder what the future may have in store. Just shy of 64,000 followers on Instagram, Harriet Rose Stokes – a stylist, colourist and educator at London’s Not Another Salon (which itself has a stonking Insta-following of 261,000) – has the credentials to wax lyrical on this topic. In just four years, Harriet has honed a high profile on social media, at the salon and on the world’s stage – we’re excited to hear from this star on the ascent.
Haircuts with a side of community spirit have become du jour. Salons are launching and adapting to revolve around creating a lifestyle for clients, changing the traditional concept of what a hairdressing experience should entail. Pop-ups, co-working, one-stop-shops, enter a new breed of more collaborative, culturally led social salons. One man that knows something about creating a destination is Luke Hersheson, creative director and co-founder of Hershesons, whose flagship spaces in Berners Street and Harvey Nichols, London, have been dubbed game-changing and for good reason.
The fashion industry has shown it has the balls to turn tradition on its head, with labels and brands making bold and surprising moves in order to engage with both loyal and prospective consumers and audiences. From unpredictable productions – remember Chanel’s post-apocalyptic couture AW13 show in Paris? – to high street brands making a noise in the high-end market; H&M is punching high in this sphere, thanks to designer collaborations with the likes of Versace, Erdem, Balmain and most recently, Giambattista Valli, and featuring supermodels and pop stars in its advertising campaigns, creativity is rife. But, so, too, is conscience, so we’re excited to welcome fashion consultant Adam Andrascik to the line-up. The former creative director of luxury French fashion house Guy Laroche Paris, Adam is currently consulting on both luxury and ready-to-wear projects – who better to tell us where fashion’s head’s at right now?
Finally, one lady who is no stranger to predicting and commercialising changing trends is Zoë Irwin, creative director of John Frieda salons. Her Tie It Up menu, weaving fabric adorned with iconic Liberty prints, went viral, clients adored her Accessory Class and her current Denim Blow Out and Bow Dry offerings are proving just as popular. Zoë is a poster child for exploring the bigger picture and perfectly placed to debate how we can retain authenticity and harness opportunity from change.
Our panel will also explore how to utilise ever-smart tech to produce on-brand content and discuss transitioning away from tradition to ‘the unexpected experience’.
Sound interesting? Then join us at our brand-new London location! Purchase before Tuesday 7 January and receive a special £15 ticket rate (saving £10!) but places are limited so get in quick! Club member have unlimited access to the special ticket price.
CLUB MEMBERS/EARLY BIRD £15
SINGLE TICKETS £25
DOUBLE TICKET £40
Monday 27 January
The Loading Bay @ Techspace Shoreditch, 25 Luke Street, London, EC2A 4DS