The top trends spotted at London Fashion Week S/S24

Get the lowdown on the key hair trends spotted on the catwalks at London Fashion Week S/S24 shows

With fashion month concluded, we’re reflecting on the biggest trends spotted on the catwalks at London Fashion Week S/S24. A melting pot of creativity, this season saw a variety of styles, including statement braids, power ponytails and a ’90s revival. Here’s the looks which will be setting social media ablaze come S/S24…

A nod to the ’90s

While the past few seasons have seen plenty of ’90s nostalgia, for the S/S24 shows the references were dialled down. More subtle with a 2023 twist, icons such as Madonna and Leonardo DiCaprio were references for hair leads at Eudon Choi and Malan Bretton.

Bringing his expert eye to the backstage area of St Paul’s Church for Eudon Choi was Adam Garland, who worked with the team to create looks for nearly 30 models, each with a slightly unique twist to suit their individual hair style.

On models with shorter strands, Adam drew inspiration from the locks of Leonardo DiCaprio in the ‘90s – think swept off the face with a centre part. “It’s a nod to the Leonardo DiCaprio Titanic vibe. It’s a little thing going on in my head, which maybe you won’t notice, but it’s a feeling,” he explained.

An essential for adding the natural movement and touchable texture was the Authentic Beauty Concept Hand & Hair Light Cream. The end result was effortless, undone and oh-so chic.

Over at Malan Bretton, it was ’90s Madonna who was the inspiration for Philipp Haug’s key look on the runway. Channelling the strength and power seen in Malan’s collection, Philipp created a two-part show-stopper, featuring a snatched ponytail with ‘90s volume at the side. “The side area is what gives the strength and volume to the look,” Philipp said.

Using Schwarzkopf Professional, the hero product for the look was the OSiS Elastic Medium Hold Hairspray, perfect for keeping hair in place while creating moveable texture.

Eudon Choi

Malan Breton

Braids for days

While ponytails are a style staple at many seasons of London Fashion Week, this season they were pimped with the addition of plaits.

Spotted on the catwalk of Mithridate S/S24 was a traditional take on the style, drawing inspiration from Chinese culture. Hair was swept back into a high ponytail, with lengths plaited into long exaggerated braids. For extra interest, accessories were added to match the garments.

Offering a more high-glam interpretation of the braided pony, Neville’s Jack Merrick-Thirlway served up a snatched take on the trend, finished with a plait. The super-sleek look was held in place with Tecni.ART Liss Control from L’Oréal Professionnel Paris.

Mithridate S/S24

UCA Epsom

Over at Erdem, hair lead Richard Phillipart also used braids as the core detail for the hair look. The hair was held in place using a braiding technique specially developed by Richard to hug the head shape. In turn, this enhanced the silhouette, juxtaposing the exposed raw textured of the ponytail which caught in the wind as models walked.

Nature’s touch

While some shows offered statement styles, with others a ‘less is more’ approach was seen, as hair teams looked to enhance the model’s own natural texture. At Emilia Wickstead, Syd Hayes created ‘freshly washed hair texture’ using the new BaByliss PRO Falco dryer with diffuser attachment to enhance the hair. Hair was kept tight to the head and sculpted at the back of the neck for a finish that Syd said “fused traditional, classic style with modern femininity and individuality.”

Similarly, at the 16Arlington show, Sam McKnight and his team delivered a look which celebrated each of the model’s individual beauty. Dubbed ‘the 16Arlington Cool Girl’, Sam explained that “individual beauty was enhanced for shiny, voluminous, and healthy texture.” Using the new Cool Girl Care Collection, models’ hair was cleansed and conditioned, then styling products were tailored to each model’s texture.