Matrix may have been founded more than 40 years ago, but its message is as relevant as ever
He went on to sell Ardell and concentrate on building up Matrix, a brand that was ultimately about professional performance, but one where everyone felt they belonged. “I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business and I liked it better,” he said. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.
More than four decades later, and Matrix is reconfirming and modernising those beliefs.
How? Through its commitment to be the most inclusive brand in the industry; to empower hairdressers of all ages, backgrounds and levels of expertise with the tools and self-assurance to deliver next-level looks and realise their creative and professional potential. Because at Matrix, everyone is welcome.
“When Arnie Miller founded the brand, he saw the need for a community where every hairstylist could feel a sense of belonging.” says Shane Wolf, worldwide president, L’Oréal Professional Products Division US Brands. “Today, the brand is proud to reveal a reinvented Matrix, guided by those principles, yet reimagined and modernised. Matrix is a place where everyone is welcome and is supported by the community to reach their full potential.”
Discover the new products joining the line-up for 2021, why artists love Matrix’s message, how Matrix supports business of all shapes and sizes, and the variety of education available for all manner of hair artists.