This is #MyTrendVision

This year’s Wella Professionals TrendVision competition has already seen the introduction of new categories and new ways of entering, but at Creative HEAD, we’re giving you a new insight into the competition through the eyes of those right at the heart of it – entrants, just like you.

Join us here on and on Instagram (@creativeheadmag) as we follow the TVA journeys of a number of competitors and industry judges from across the UK and Ireland. From submitting their looks on Instagram and discovering if they’ve made the cut as regional competitors, to the awe-inspiring event that is the UK & Ireland Final; we’ll be sharing the atmosphere, the elation and the process, complete with personal footage from entrants and judges alike.

Following a huge response to a social media call-out, we selected four judges and six hairdressing hopefuls whose planned entries spanned the entire line-up of 2020 TVA categories. Here’s a little introduction to each of them…


Louis Maharaj, Toni&Guy North Audley Street – @louismaharaj
Kat Duke, William Guy Hairdressing – @kat.loves.colour
Stephanie Darbyshire, Toni&Guy Deansgate – @stephanieanned
Roisin Hynes, Sarah Mason Professional – @roisin_hynes_
Kay Matsui, Eton Crop – @kay.kaho
Alexandria Garner, Xandrias Hair – (Runner up, exited at the Photographic stage)


Zara McIntyre, House of Colour – @zaramcintyrehair (introduced at the Digital Regional heats)


Mary Geoghegan, KH Hair Nottingham –
Luke Benson, Luke Benson Hair – @lukebensonhair
Warren Boodaghians, HOB Academy – @boodaghian
Clayde Baumann, D&J Ambrose – @claydebaumann

Stay tuned as we’ll be sharing more from our #MyTrendVision pros very soon…

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