This is the real life

From first jobs and false starts to a life of creative and commercial fulfilment… The Industry lifts the lid on a career in hairdressing.

The Royal Society for the Arts, Manufactures & Commerce, on London’s famous Strand, was a fitting venue for the world premiere of The Industry – a short film exploring the reality of a career in hairdressing and barbering.

Lisa Oxenham, beauty & style director, marie claire

Conceptualised and produced by Creative HEAD’s Special Projects Director Joanna Andersen and directed by acclaimed photographer and director Adam Slama, The Industry showcases seven talented hair professionals and their career journeys, including a session stylist working for Prada (Anthony Turner), a salon owner who’s become a social media sensation (Sophia Hilton) and a barber on a mission to promote cultural reform (Mark Maciver, aka Slidercuts). Brooks & Brooks stylist Darcie Harvey, brand creator Ky Wilson, men’s hair specialist Jody Taylor and session stylist to high profile musicians such as Dua Lipa and Lana Del Rey, Anna Cofone, also star.

Catherine Handcock, Creative HEAD publisher, Joanna Andersen, The Industry producer & Adam Slama, The Industry director

A select audience of 60 VIPs from the worlds of education, politics, business, fashion and the arts were invited to the screening, which took place in the RSA’s private cinema.

The Industry is part of a wider project currently being undertaken by Creative HEAD to address the recruitment crisis currently facing UK hairdressing.

“We made the film to smash stigmas and to inform, surprise and inspire a wider audience about a career in hairdressing,” said Andersen. “It’s a calling card for an incredibly accommodating, varied and lucrative industry providing huge scope and prospects for people of all ages, but importantly, for school-leavers designing their futures.”

Nick van Holstein, Coty Professional Beauty, Thomas Parker, Boots & Jérôme Toulza, Coty. Jody Taylor & Mark Maciver

In early May, Creative HEAD will also launch The Industry website (, providing young people and their parents with everything they need to know about a career in hairdressing: the different routes in, the training required, and the world of opportunity that awaits once qualified.

For a taster of the website and to watch The Industry documentary in full, please click here.

Watch this space for more updates. Meanwhile, please follow @theindustrysquad

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