Elevated classics. Springtime romanticism. Punk chic.
For the better part of a decade now, the international trends coming out of Schwarzkopf Professional’s German home have been filtered and adapted through the eyes of some of the best talent in the UK and Ireland, and earlier this year, the Inspire collection for S/S20 (envisaged by Schwarzkopf Professional global editorial ambassador Tyler Johnston) put a British twist on the S/S20 Essential Looks collection. The results, created through the work of a team of UK and Irish Schwarzkopf Professional hairdressers, went on to grace our May/June issue front cover.
The Inspire creative team came together over three days, starting with a presentation by Tyler and Kay Brady, head of UK professional partnership services, about the Essential Looks global trends and over-arching concept. Then the team tested their own creativity, with a model to cut and colour for each, ready to put their own spin on the Essential Looks.
The existing assortment of shades sees the addition of new neutral and cool tones, as well as four brand new Deep Toning shades, specifically designed for pre-lightened darker bases levels 5 to 8.
It’s a refined collection, with new tones, new colours, a new consistency – and new interest for colourists. It adds more depth and tone into the hair for blondes, while still delivering on the condition and the shine that’s needed for blondes with the built-in Bond Enforcing Technology.