Promotion – Phorest Salon Software
Looking to boost that bottom line in the run up to Christmas? Find out how retail sales can help your profits soar
The run-up to the holiday season can be a difficult time to plan retail strategies for salon professionals. As the busiest time of the year, most hair stylists are working on autopilot throughout the holidays, with the simple goal of getting clients in and out the door as quickly and efficiently as possible.
That being said; being busy with in-salon services doesn’t mean that your retail sales have to slow down. If you’re ready to boost retail in an effort to supercharge revenue during the holidays, here are Phorest Salon Software’s top tips.
Open your online store
Opening an online store has several advantages, especially during the holiday period. It allows salon owners to reach an audience beyond their regular clients while also saving time and physical space in the salon. With the holiday season accruing a massive 32 per cent of all annual online sales, having your business available when people search is vital.
To supercharge your retail sales this year, why not open a system-linked online store to start selling your products online immediately without any manual product uploads or hassle. With more time available for you to focus on marketing, you can start advertising your products as the perfect gift ideas, boosting your online presence and your revenue while doing so!
Automated marketing saves time and effort
Automated salon marketing tools, like emails, SMS messages, and social media ads, are a game-changer for salon owners during the hectic holiday season, allowing you to stay connected with your clients without having to spend too much time or effort on communication.
They are also fantastic revenue generators;
- Phorest hair salon Tognini’s generated, on average, 4000 per cent ROI from SMS marketing alone last year
- Zazou achieved a massive 1971 per cent ROI from running social media ads using Phorest Ads Manager
Plan your marketing strategy in advance to make the most out of it, curating messages that let your clients know that slots are filling fast and that they should book soon. Automated marketing allows you to keep that all-important communication loop that clients love so much, while also working to make your business more money.
Advertise gift vouchers online
Salon gift vouchers are an extremely popular present during the holiday season, so make sure that you’re not missing out when your clients decide to buy! Make it easier for consumers to purchase your gift cards by offering them online. When gift cards are available to download as soon as someone purchases them, it not only saves the buyer the hassle of having to visit the salon and pick them up in person, but also allows you to generate revenue without any effort.
As well as this, In research conducted by Phorest, it was unveiled that 22 per cent of gift vouchers bought online were redeemed by new clients, making them a fantastic new-client acquisition tool.
Advertise your gift cards using SMS and email marketing, as well as social media ads that contain strong CTAs and links back to your gift card buying portal; getting the word out there that you have the perfect gift idea, available to purchase at a click.
Conduct remote video consultations
Eager to save both time and space in the salon this December? Conducting remote video consultations can help you streamline your consultation process and delight your clients; allowing them to access your salon services from anywhere in the world.
Whether you want to schedule a screening consultation with a new client, or simply gather some updates on a regular client’s treatment progress, system-linked video consultations are a fantastic way of providing your services, taking client notes, and receiving payment, all from one place. Quicker, easier, and more streamlined; for you and your clients.
Going forward into retail success
Ready to embrace retail this holiday season? By using digital tools strategically, you can boost retail sales, expand your reach, grow your online presence, and make the holiday season a profitable and joyful time that helps your salon business thrive; into 2024 and beyond.