‘Total Euphoria’ by James Earnshaw for ghd

The Spring/Summer 2022 collection from ghd and its education ambassador James Earnshaw is all about Gen Z and its spirit of individuality, optimism and connectivity. This first generation of true digital natives is hyper content focused; cue the scroll-stopping detailing and trending techniques that have both social and salon appeal.

Hair: James Earnshaw for ghd
Make-up: Meg Lindow
Creative: Amy Sontae
Photography: Philip Blythman
Styling: Charly Suggett

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