Turning Heads

by | 3 Oct 2020

She’s the balayage boss turning heads around the globe, with her effortless lived-in looks and magic touch with colour. Join Jamie Sea (@prettylittleombre), one of the world’s biggest pro influencers on Instagram, for an exclusive Redken masterclass which will help you take your balayage techniques and social game to the next level  

Jamie Sea has the magical ability to make you want to both be her, and be friends with her. With almost half a million followers, @prettylittleombre is the Instagram to watch for luxe lived-in looks, but also for Jamie’s pumped-up positivity and exuberant appeal. She’s an industry veteran and owner of SALT hair salon in Connecticut, as well as SALT Society, her salon’s education team dedicated to trend-driven hair colour techniques and business education. Redken has snapped her up for an exclusive balayage and social masterclass for UK and Irish salons on Sunday 18 and Monday 19 October. 

 Do you dream of growing your balayage business and upping your social game? Redken’s newest masterclass, Balayage That Stops The Scroll, is all about creating the kind of looks that have clients pressing the button to book in with you. Discover how to create Jamie’s signature lived-in colour work with live demonstrations on her magic colour melting using a gel-based liquid colour, like Redken Shades EQ and Color Gels Lacquers. You also hear how to elevate your brunette balayage work with the new Color Gels Lacquers and Shades EQ Ash Browns. Jamie will spill all her secrets to social media success, with a real-time Q&A session alongside global vice-president of education Sheri Doss, to give you top tips on content, how to win more followers and translate that into future clients. 

Intrigued? So are we. Meet Jamie…  

Outliers: How did you get into hairdressing? 

Jamie Sea: I knew I wanted to be a hairstylist when I was 13. I remember the first time I got my hair done professionally and I was in awe. I couldn’t believe how they transformed my look and how it made me feel. From that moment on, I knew it was what I wanted to do. 

O: Tell us a little bit about your upcoming digital class 

JS: I’m so excited to be a part of the social and balayage class with Redken! I’m going to be sharing some of my tips and tricks for perfect application and formulations behind the chair. There are so many new launches from Redken – the Ash Browns series, Shades EQ level 10s, Flash Lift Bonder Inside – so I’m lucky to have the best tools to work with as well. I can’t wait to connect with audiences from around the world! 

O: What do people struggle with or underestimate when trying to grow their social media presence? 

JS: The main struggle I see is their mindset around authentically showing up as themselves. They also feel confused around growing their presence – who is my audience, how am I engaging with them, what do I post, what do I say to them? 

O: Top three tips on capturing images for great engagement? 

JS: Get to know your audience – what are their recurring questions? What are common struggles you see? Be a resource to answer those and guide your content accordingly. If they are struggling with formulations, post breakdowns, videos of you mixing a gloss, and a ‘before and after’ to show the results. If it’s application or sectioning, post an action shot of a go-to placement of yours. Education and inspiration draws your audience in and makes them engage! 

 Join the Balayage That Stops the Scroll masterclass with @prettylittleombre on Sunday  18 October 5pm or Monday 19 October 7pm. Book your tickets now on L’Oréal Partner Shop  
or L’Oréal Access at uk.lorealaccess.com by searching ‘balayage that stops the scroll’ 

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