Vero K-Pak Color Masterpiece Collection 2022 by JOICO

A showcase of art through creative cuts and colours, discover a new masterpiece with the latest Vero K-Pak Color Masterpiece Collection 

Promotion – JOICO

The latest Vero K-Pak Color Masterpiece Collection from JOICO is inspired by the paintings and philosophy of renowned French master, Odilon Redon, who was celebrated for creating dreamlike paintings. Heavily influenced by Japanese art, Redon worked in a variety of mediums, from charcoals to pastels, taking inspiration from nature and wistfulness.

A member of the European Design Team and JOICO senior creative artist, David Murray worked with Katrina Kelly, JOICO creative colour artist and member of the European Colour Design Team, to create a true Masterpiece Collection. The team have created an innovative and imaginative collection of looks, featuring dynamic haircuts and complimentary, bespoke colours which showcase art in its most expressive form.

On both models, Katrina used Vero K-Pak Color to create a palette of soft, dreamlike tones, similar to those Redon used in his work, including Animals of the Sea (1910) and Evocation of Butterflies (1910-12). Drawing inspiration from the colour placement seen in Redon’s paintings, Katrina used the carefully selected shades created to accentuate shadows or create lightness, while working with complementary tones. 


Evocatation of Butterflies

Animals of the Sea
Animals of the Sea

David also referenced Redon’s work when creating versatile haircuts for the collection. “Inspired by Redon, I put the structure in first, then used variety of techniques – from razor cutting to slide cutting – to add another dimension to each look,” he says. Crafted to be versatile for maximum creative freedom, each cut can easily be changed with JOICO styling products to create a look that is suitable for any occasion.

For over 25 years, Vero K-Pak Color has provided hairdressers with a colour palette to create their own masterpiece. A true tone colour line featuring intermixable pure tone shades, colourists have the artistic freedom to create a spectrum of limitless hues.

 


Hair: David Murray & Katrina Kelly, JOICO European Design Team
Art Direction: Bruno Marc, JOICO ambassador for the UK, Europe and Ireland
Photography: Jamie Blanshard
Styling: Katie Moore
Products: JOICO Europe

See more from JOICO at joico.eu 

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