As we head into Lockdown 2.0, Cornish salon owner Vivienne Johns is helping stylists and salon owners really take their social media knowledge to the next level.
Vivienne launched her successful social media course in 2019, after realising how much it had benefited her own business – including growing her client base by more than 350 per cent, and landing work with brands and backstage on primetime BBC TV shows. All this from a small independent salon in Penzance!
Want to keep communicating effectively both during and after these new restrictions? Then here are Vivienne’s top five tips:
1. Know your audience. Having loads of followers who live all over the world will not fill your salon chair, but knowing your perfect guest will. It is really important to understand your perfect guest’s behaviour on Instagram. What other business pages do they interact with? Think of the independent shops, cafes and bars in your area, and regularly interact with the latest content on their page. To make sure you never miss your perfect guest’s favourite bar’s posts, turn on notifications.
2. Social media is exactly that, social! Don’t expect to post a picture and just leave it there expecting people to come and comment on it. You have to be willing to go outside of your page to find your audience.
3. Use location hashtags to find and interact with people who actually live in your town. This will help you get more brand awareness in your area and lots of new clients.
4. Do not worry about the look and layout of your page like you used to. Behaviours have changed on Instagram, most people are unlikely to visit your page, they will engage with your content in their news feed instead. For scroll-stopping content, make sure your photo is clear and uncluttered and your caption has an attention-grabbing opening line like “Don’t you just hate it when….”
5. Stories are still the most used part of Instagram. To encourage engagement through your stories use question stickers like “describe your weekend using emojis only.”