START YOUR 2023 REVOLUTION

Promotion – WAHL

The industry is evolving into an inclusive space in which to work, be creative and live. WAHL is celebrating this fresh way of working with a collection that showcases the modern landscape. Forget the filter; this is about the real, about embracing the authentic.

BARBERING AND HAIRDRESSING ARE CONVERGING

Blended is a campaign from WAHL that celebrates and promotes the new landscape – a blending of the roles of barber and stylist… And a fresh attitude to hair. Promoting modern, multi-functional blended haircuts and styles that are not defined by gender or ethnicity, this is a campaign that astutely illustrates the world in which we work and create.

Post-pandemic, stylist, barber, and client alike aspire to a simpler, more authentic version of beauty. Customer needs are transforming… And WAHL is here to fuel your artistry, build your business and upskill your team to deliver this new style in every element of hair – cutting, styling, finishing.

Through the versatility and breadth of the WAHL professional portfolio, you’ll have exactly what you need – every time, for every client, and in every space.

Sharing and showcasing modern barbering skills have exploded through social media, and the impact on our industry’s landscape is immense. Those barbering skills are blending into the salon hairdressing environment, while the new breed of barber shop is blending into a more hybrid environment too. Meanwhile, hairdressing, styling and cutting skills are integrating with traditional barber skills. The new age of the hair stylist is here…

NEW ARTISTS FOR A NEW DIRECTION

A radical team was curated by WAHL’s global artistic director, Simon Shaw, to bring this new vision to life. Fresh to the WAHL family comes session stylist Nick Irwin, consultant hair artist for WAHL and with decades of high-end editorial and fashion experience. Through his work with the photographer Rankin and fashion bible Hunger, Nick understands the contemporary beauty landscape implicitly.

Alan Beak, WAHL’s creative consultant, is an award-winning barber trained in traditional Italian barbering, classic hairdressing and Afro-Caribbean textured work – the epitome of the hybrid barber/stylist.

Sam Campagna, WAHL UK’s lead educator, excels at short hair education and is laser-focused on guiding the next generation to find their own path.

For me it’s about tapping into the finer nuances and dialling up a non-gender defying personal beauty. Using the WAHL styling tools we manipulate and enhance the individual’s aesthetic, creating real hair for real people.
This is hair for the new generation!

Nick Irwin

BITESIZE DIGITAL LEARNING

Read the shoot’s style notes, and you’ll see ‘90s-inspired sophisticated grunge with a dash of punk. Captured on large format 4K digital to allow the models’ personalities to shine through, this shoot used additional VHS, Super 8, and aerial urban shots via drone. Why? To acquire a breadth and variety of arresting imagery and content to encapsulate the new world order, and to deliver to every blended barber and stylist the key insight into how to translate these trends, these looks, these skills for themselves, their way.

Always moving forward, WAHL has created a series of short Moments Films that deliver the vital nuances and tips of how to get the looks using the exceptional portfolio of WAHL Professional tools.

Work the blended way with WAHL
wahl.co.uk @wahlprouk

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