L’Oréal Professional Products Division invites all UK and Irish hairdressers to embark on a united 100,000-mile journey of four laps around the world
From this week, Walk For Hairdressers will see the hairdressing community join together remotely to collectively travel around the world. All UK and Irish hairdressers can participate, whether walking, running, biking or enjoying an at-home workout.
Not only exercise for the mind and body, the collective challenge will also benefit others. As part of the Walk For Hairdressers initiative, L’Oréal Professional Products Division will donate £10,000 to The Hair & Beauty Charity and Look Good Feel Better Ireland*
L’Oréal Professional Products Division has launched the walk on the My Virtual Mission website and app – where each participant signs up to “join” the mission. The app records each person’s progress. This can be viewed on the world map, and will add to the total miles achieved.
The first 1,250 people to sign up for the challenge will be able to register for free. Thereafter, participants will pay £4 each to the app to participate.
Want to get walking? Visit the mission page, enter mission code = 100000 and click the “Join” button. Having registered your account, install the My Virtual mission mobile app; you can search for it in the App Store or Play Store, and enter your email and password.
Simply log each of your distances into your mission page or smartphone app to track your progress. Don’t forget to post your participation on social media, using #WalkForHairdressers #SupportYourLocalSalon #WeCareForMoreThanHair, and tag @lorealpro @hbcharity @lookgoodfeelbetterireland.