Wella Professionals TVA2020 has arrived!


It’s back and it’s better than ever! Wella TrendVision Award 2020 is open for entries, and there have been a few changes…

Ready to EXPLORE your creativity? Keen to DEVELOP your skills? BUILD your confidence, RAISE your profile and BECOME the next rising star by entering Wella Professionals TrendVision Award – after all, this year it’s easier than ever to take part. Gone are the old upload systems, and in their place there is only one entry pathway: INSTAGRAM.

  1. Choose your category – see the list below
  2. Select your image –  you need to post an ‘after’ followed by a ‘before’ image of a finished look you have created in the last 12 months
  3. Post it on Instagram include the specific category + region hashtag and tag @wellahairUK

Also new for 2020, the contest is now open to ALL hairdressers. You don’t even have to have used Wella products in the creation of your entry look! PLUS, you can enter as many times as you like in multiple categories across the same region. Simply post a new image for each new entry.

As an added bonus, more people than ever before will progress through to the UK Regional and Ireland Heats. And the nerve-wracking formal judges presentations have been replaced by less stressful chats at competitors workstations.

Sounds great, right? There are even new categories for you to show off your skills:

Beautiful and salon relevant hair with a focus on colour


2020 theme: Beautiful and natural looking balayage with a soft transition from dark to light and harmonious shade selection


Beautiful transformation that will express the model’s true self


Editorial image that reflects the Sebastian Professional identity


Exceptional styling execution to produce a modern, wearable look of the ghd girl – energetic, bold and fearless, yet poised, calm and polished


Charismatic model showing a trendy male haircut reflecting the Seb Man identity


Let’s talk about prizes. In 2020, gold winners will receive two all-expenses-paid photoshoots of their winning looks and the TrendVision collection – which will then be featured in trade press – plus a coveted trophy.

Gold winners in Colour Artist, Colour Specialist and Craft Artist categories will also win an all-expenses paid trip to Europe for the International Creative Retreat – a once-in-a-life-time mentoring opportunity with global hair icons.!

Silver and Bronze winners will receive a tailored Wella Education development programme, a coveted trophy and an invitation to attend inspirational events throughout the year.


Submit your before and after shot by following the steps outlined above before Thursday, April 9. Photographic round results will be announced on Monday, April 27. What are you waiting for? GOOD LUCK!

Not sure how to select an image? Read our guide to selecting a great TVA-worthy look >
Entry sorted? Grab a pen and paper – here are the key Wella TVA 2020 dates for your diary >

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