What you can be doing now

Photo by Allie Smith on Unsplash

Your salon might be closed for the time being but that doesn’t mean your business has to completely shut up shop . Here are a few things you can do to keep momentum going during lockdown…

While the Coronavirus situation continues, businesses up and down the country have found themselves having to temporarily shut their doors for the sake of the nation’s health.

Many of us are using this enforced downtime to take a look at the areas of our businesses where we can improve on, and ultimately ensuring there is still a business to go back to after this is over. So what can you do?

Plan the Comeback of the Year
Once salons are back in action, and they will be, it’s going to be all systems go. Use this time to create a to-do list of things you want the business and your team to achieve. Competitions? Education? Recruitment? Look a few months ahead, get a plan together and work out your relaunch strategy.

Become a Marketing Maestro
There are always little parts in marketing plans that get neglected due to time and resources. Take a moment to update your Google Business with the correct information, spruce up your photos, take out old details and check out the competition. Now is also a great time to freshen up your website and any software and booking systems that might not be quite up to scratch. What about a ‘Meet the Team’ section? Ask staff to contribute ideas that they think would benefit being online and representing the salon.

Refresh your Brand
Have you been thinking about rebranding the look and feel of your business? Before you do, consider what kind of emotion you want your business to convey. Research ideas, get inspiration, create a Pinterest board that you and the team can add ideas to. If it’s something you’re keen to do, it could even be worked into your reopening strategy.

Stay in Touch
Clients may not be able to come into your salon right now but that doesn’t mean you can’t keep in contact with them. Use social media and your website to let customers know they can contact the team to ask questions and get advice. Start online consultations to offer product recommendations, share video tutorials and ideas for maintaining the condition of their hair until they can get to you. There is so much free digital media available, you could even reinforce the community aspect of your salon vision by organising an Instagram Live Q&A with clients.

Shout it from the Rooftops
During this time client retention is vital, but it’s also really important to attract new customers to visit the salon once you reopen. Use this time to build up your brand’s online awareness by asking clients to review your salon on Google, Facebook and any other platforms you use. Google reviews are the best for pushing your site up the page: the more you have, the higher your business will rank in search results.

Get Intimate with your Software
Now is a really great time to get to know all the ins and outs of your salon’s booking software. What can it do? What does it offer? Do you want more? Some platforms provide marketing and management tools to help rebook clients, increase revenue and lead your team, in addition to straightforward bookings. Is yours working that hard?

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