When Rankin met Redken

Legendary photographer Rankin; a studio full of visionary creatives; a showcase of exciting, boundary-busting hair. This is what happens when a legend collaborates with Redken, Guerilla Quiff and leading industry artists

Across the Redken tribe is a wealth of incredible hair talent, each with their own eye and unique take on what modern hair looks like today. And just imagine if your work could be captured forever by a truly iconic photographer, as exciting and visionary as your own work? That’s exactly what Redken and Mitchell Wilson made reality…

Known, respected and published across the globe, Rankin – who co-founded Dazed & Confused magazine back in the early ’90s before becoming a world-famous photographer – has captured some of the most famous names and faces on the planet. His candid portraits boast David Bowie and the Queen among their subjects, and recent projects have focused on photographing real people in the most exciting and fresh way to get genuinely engaging results.

Mitchell Wilson, founder of Laundry in Sheffield and another member of the Tribe, had been working with Rankin on a project called Guerrilla Quiff. The aim was to resurrect the art of hair and move away from staid looks and tired photography. “This gives artists space to get creative with this medium,” says Mitchell, “to push boundaries, take hair out of the dark ages and capture this contemporary and exciting work.”

And thanks to Mitchell and Redken, a select group of creatives – Jack Baxter Hair, Josh Wood Colour, Radio London and Voodou Liverpool – found themselves in Rankin’s London studio to curate their own creative visions and turn modern hair photography on its head. It’s the perfect fit, as each of these names approach their hair work a little differently, making them perfect partners for an experimental shoot. For Rankin, he believes it’s vital for hair to catch up at a time when beauty is “moving at a million miles an hour.” “It’s not just about the styles, it’s about the way we are capturing it and showing it to the world,” he explains. “We need to look at the industry, give it a revamp and get people excited about it again!”

Jack Baxter, Josh Wood Colour, Radio London and Voodou Liverpool
Photography: Rankin
Sara Hill (Jack Baxter), Kom (Josh Wood Colour), Paris France (Radio London) and Andra Vaida (Voodou Liverpool)
Models: Rachel Flett at modelteam, Katy Bailey (Jack Baxter), Rachel Joy, Lola Stone (Josh Wood Colour), Alice H at Bookings, Salone at Elite Models (Radio London), Elle Hannan Parr, Andra Vaida (Voodou Liverpool)

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