Promotion – Schwarzkopf Professional Bonacure Clean Performance
The consumer demand is there. Hair care technology now means you don’t need to choose between hi-tech performance and clean formulas. So… what are you waiting for?To prove irrefutably that taking a green path is right for your hair business, we caught up with two UK salon owners who are already reaping the benefits of switching to using the Schwarzkopf Professional Bonacure Clean Performance range.
Schwarzkopf Professional global hair expert and owner of Edward & Co in Brighouse, Gary Taylor, trusted the original Bonacure range because of its results. When the improved Clean formulas launched, he made sure his business was first in line to stock them.
“Having been a UK Bonacure stockist for over ten years, when I heard about the cleaner, environmentally friendly range, I knew it’d be fantastic,” said Gary. “The new Bonacure Clean Performance range ticks every box when it comes to hair care – each product is made up of a light-weight consistency, has a vegan formula, a signature scent and although packaged nicely for a luxury finish, they are also affordable.
“Clients absolutely love the sustainable and environmentally friendly elements of these products,” he added, “which is an incredible attribute to have for such high-performing professional products. Plus, as we all know, every client’s hair type and hair needs are different so it’s important to offer a broad range of products in salon, and to understand how each product works so you can personalise the choice of hair care to each client. The entire BC range can be mixed and matched so you can target every haircare concern and desire.”
A major plus for Edward & Co is how naturally the line – and all it stands for – generates retail sales. “The in-salon journey links three categories, and through explaining the products chosen and why, it really helps to generate client interest and often sees them leaving with a good selection of products to take home,” Gary explained. “BC Clean Performance is incredible and already an absolute staple in our salon!”
Melanie Tudor’s Wakefield salon already boasted impressive eco credentials as a member of the Green Salon Collective, so taking on the Schwarzkopf Professional Bonacure Clean Performance product range as soon as it launched was a no-brainer.
“As a sustainable salon, the new Bonacure Clean Performance range is a really important and very welcome addition to En Route Hair and Beauty,” she said. “The impact deforestation due to oil palm farming has on the animals of the rainforest is catastrophic.
“Not only are the Bonacure Clean Performance products incredibly high performing, the new vegan complex and environmentally friendly credentials are everything we stand for and mirror our ethos perfectly,” Melanie added. “I know my clients will be just as excited as I am as they love hearing about the environmental work we do as a salon… being able to offer them amazing products which are both great for their hair and the planet is a dream come true!”
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