Think you can create an award-winning vivid colour look? Want to win an all-expenses paid trip to NYC? Enter the Redken City Awards – COLOR INSPIRATION OF THE YEAR – and you could soon find yourself heading to the Big Apple.
From big yellow taxis to the neon lights of Times Square and Broadway, the Big (red) Apple is the city that never sleeps for good reason – it’s so full of bright colours that you want to stay awake! So, there couldn’t be a better prize than an all-expenses paid trip to New York City for the winner of the Color Inspiration of the Year at the all new Redken City Awards!
City Beats is the hot new line-up of direct dye colours that will blow your mind – it’s vivid turned up to full volume! These semi-permanent colours deliver the boldest hues (or the prettiest pastels) that stay true for incredible rainbow results. The perfect portfolio to get your colour creativity on! Will you choose East Village Violet? Maybe Midtown Magenta? You’ve got seven shades to play with – let your imagination go crazy!
Feeling inspired? New York is the home of Redken, and the trip includes a three-day Color Mastery course at the Redken Exchange 5th Avenue, which is an advanced color techniques placement delivered by Redken’s team of international color artists.
How to enter
Step 1: Create your vivid colour look(s) using City Beats!
Step 2: Choose your category
Step 3: Upload your before and after image and include these three important tags:
Tag Redken: @REDKENUK
Tag the competition: #REDKENCITYAWARDS
Tag your chosen category: #CITYBEATSWHISPER #CITYBEATSTALK #CITYBEATSSHOUT
Step 4: Include details of the colours you used and your formulas
Step 5: Do this all before the 6 July deadline!
What happens next…
The top three looks from each category will be selected by the judging panel of industry experts:
Sheri Doss, head of education, Redken Worldwide
AJ Blackadder, Redken UK & Ireland Artist
Adam Browne, Redken Global Artist
Amanda Nottage, Editor in chief, Creative HEAD magazine
Looks will be judged on technique, end result and how your look is presented.
The exclusive prize…
The nine shortlisted looks – revealed on 18 July – will be posted on the @REDKENUK Instagram account, and our 20K followers will vote for their favourite transformation, with the overall winner unveiled on 24 July. The look with the most likes will win the all-expenses paid trip to the Redken 5th Avenue Exchange in New York*.
*For full terms and conditions, click here