Promotion – Alterna
Become your own muse with the new Textures & Curls collection from My Hair. My Canvas., a high-performance range from Alterna
Pitch perfect waves that move like the tides. Red carpet-ready curls that bounce their ‘hello’, curly hair is a form of self-expression. But without the right kit, manes can look less than a masterpiece. Instead, offer clients a collection that makes their hair a canvas for their curly creative dreams. Say hello to the Textures & Curls line from My Hair. My Canvas. – Alterna’s high-performance haircare range.
Available in five silicone-free vegan formulas, it brings curls to life in the salon and at home with a range curated by curly haired experts from the Alterna team. Caring for curls doesn’t have to be tricky, product overload is over! The multi-benefit formula from My Hair. My Canvas. offers deep care for all curl types. There’s vitality-boosting natural ingredients aplenty; Fairtrade cocoa butter, shea butter, kakadu plum extract, moringa seed oil, sustainably sourced banana flower, and the signature additions of vegan botanical caviar and Fairtrade coconut oil.
This is a simpler routine for busy heads without scrimping on restorative power. Start with Begin Again Curl Cleanser which gently cleans hair, fights frizz, and improves curl quality. Move onto Begin Again Curl Conditioner, a hydrator, detangler and defrizzer which enhances curl definition. Seal in the good work with More Butter Masque, which nourishes all textures, builds on frizz-fighting, enhances the natural state of curls and waves, and gives long-lasting bounce and shine. Curls won’t stand out without some stellar styling; My Way Curl Defining Gel is a non-flaky, non-greasy solution to a flexible hold with 72-hour humidity protection.
Finish the simple five-step system with Loosen Up Curl Elongator that maintains curl and coil patterns. The new Textures & Curls collection is the real deal, packed with gentle yet targeted power. It’s time you offered your textured hair clients the chance to help showcase their hair as a work of art.