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Xpert Professional expands into the UK

The expertise-driven Irish distributor is hopping across the sea to establish in the UK

ALFAPARF Milano Semi Di Lino range from Xpert Professional

Xpert Professional has announced its expansion into the UK market. The Irish distributor of premium professional hair and skin care brands has over 40 years’ experience in the hairdressing industry. It has also partnered with ALFAPARF Milano, Italy’s largest producer of professional hair and beauty cosmetics products, since 1997.

The UK operation will cover the South East of England, led managed by Shaun Kilpatrick, general manager of Xpert Professional UK.

Xpert Professional and ALFAPARF Milano have worked together for over 20 years to offer a range of exquisite products, salon support and premium education courses. David Donnellan, managing director of Xpert Professional, comments: “We’re enthusiastic and confident about bringing the levels of commitment and technical expertise that ALFAPARF Milano and Xpert Professional co-developed in Ireland over to the UK. Both of us are absolutely committed to the idea of superb science and innovation allied to unparalleled professional technique.”

ALFAPARF Milano model

Xpert Professional and ALFAPARF Milano are committed to supporting hairdressers who share their passion for beauty, by delivering tailored training courses and seminars to address the latest trends and technologies to help stylists master colour techniques, advanced lightening, avant-garde cuts and styling on all levels.

They have been affiliated with some of the world’s most influential and leading names in hairdressing such as Paul Stafford, Richard Ashforth SACO, Ben Brown, Gianni Scumaci, Giles Robinson and Chris Appleton. The company also co-founded Digital Salon, a digital media company providing Irish and UK salons with the latest salon software, web and e-commerce design.

Keep up-to-date with the latest information by visiting the website or following Xpert’s Instagram.


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