Xpert Professional joins ALFAPARF Milano

The Italian beauty giant has acquired Xpert Professional to grow its presence in the UK hair and beauty industry

Italian beauty house, ALFAPARF Milano, has acquired Xpert Professional UK and Ireland in one of the largest acquisitions seen in the professional hair and beauty industry for years.

Xpert Professional joins the ALFAPARF Milano family, which consists of 15 professional hair and beauty brands including ALFAPARF Milano Professional, DIBI Milano and APG Tech. Xpert Professional founder, David Donnellan, will remain in his role as managing director.

A family-owned company founded 42 years ago by Roberto Franchina to service hair salons globally, ALFAPARF Milano is a leading Italian company in professional hair and beauty, operating in more than 100 countries with 200+ distributors. Likewise, Xpert Professional is a successful international brand, with distribution centres in Naas, Ireland, and Manchester, with an ultra-modern Accademia in Dublin.

“We are thrilled to have Xpert Professional as part of ALFAPARF Milano family,” said Lisa Marangon, european sales manager, ALFAPARF Milano. “We have worked with David for 25 years and have been incredibly impressed with the team’s achievements in the Irish market.”

Lisa also said the acquisition is evidence of ALFAPARF Milano’s interest in the UK hair and beauty scene. “The UK market remains one of the most innovative and revered throughout the world, and this acquisition shows how heavily invested in, and serious we are, about growing our presence in this particularly important market, as well as in some other European countries with a strong recognition in the hair industry.

“Our aim is to support and nurture the UK and Irish industry as it navigates the exciting new opportunities presented by the changing face of hair and beauty. One of the first things we are doing is investing in a training academy and offices in Bank in London in late Summer 2023. This will support ALFAPARF Milano’s distributors, direct sales and technical teams nationwide, as well as be a hub for the other brands and a destination for international customers.”

David Donnellan added: “this acquisition will continue to strengthen the portfolio of our brands across the UK and Ireland and shows the commitment of ALFAPARF Milano to investing into both countries and the industry in general.”