ADAM REED #SalonSmartLive21

Internationally-known hairdresser, ghd global brand ambassador and founder of Adam Reed London, Adam Reed is a name that needs no introduction.

With more than 20 years of experience in the industry, Adam has done and seen it all, working with the world’s most recognisable celebrities, brands and publications. From 2007 and for two decades after, Adam was one half of the renowned brand Percy & Reed, amassing two London salons and a globally-stocked product line, then in 2019, he embarked on his own solo journey, launching his eponymous salon, Adam Reed London. Based in Spitalfields, the salon is home to an impressive array of clients, ranging from runway and red-carpet stars through to London’s leading beauty editors.

Adam is a true believer in the transformative power of hair, and intrinsically knows how to make people look and feel unstoppable. Adam’s limitless enthusiasm, passion and energy for every creative project he undertakes, whether on-set running a global campaign shoot, or defining the looks that will rule the runways at Fashion Week has been followed by an array of recognition and awards; including success at Creative HEAD’s very own Most Wanted Awards.

With his new venture, Adam is gathering the creatively curious, with a team combining established and impressive new hairdressing talent alike. What he’s founded is a curated hair and lifestyle space, less traditional salon, more creative hub but like everything Adam turns his hand to, great hair comes as standard.

Salon Smart LIVE takes place on Sunday 23 May 2021