Our legal status under UK data protection law is that of a data controller and in this capacity we will securely store and process your personal information which you have provided to us. Data controller is a legal term used in the Data Protection Act 1998 (the Act) to signify the person who controls what to do with any given personal information. As a data controller we have registered with the Information Commissioner’s Office and our registration number is ZA355870.
1. What personal information do we collect from you?
1.1.Personal information is any information that allows someone to identify you, including, for example, your name, address, telephone and mobile numbers, email address, as well as any information about you that is associated with or linked to, or could be linked to, any of the foregoing data.
1.2. Your personal information is collected when you register or fill in a form on a Website, contact Alfol Ltd, or complete a form in any of our publications which may relate, for example, to subscriptions, competitions, offers and promotions and personal information you provide in online surveys and forums on a voluntary basis. This includes information you provide when you register to use our Website, subscribe to newsletters, place an order or participate in discussion boards on our Website. The information you give us may include your name, address, email, phone number and payment details.
1.3. Personal information that is provided by you will only be used for the purpose for which it is provided, unless you are informed otherwise at the time of giving the information.
1.4. Alfol Ltd will from time to time collect information from you for the purpose of creating de-personalised data that does not reveal your identity. Alfol Ltd uses this information to improve our products and occasionally for other internal purposes. This information is only used in de-personalised form and is not connected to any name, address or other personal identifying information.
2. How is your information processed, stored and kept secure?
2.1. Your personal information may be processed both in and outside the UK. When you submit your details in whichever country you are situated you agree to the information being processed in the UK.
2.2. We may also process or transfer your personal information outside the UK (and possibly to places outside the European Economic Area, which is all EU member states plus Norway, Iceland and Liechtenstein). Alfol Ltd shall take reasonable steps to ensure that any transfer of your personal information to a country or territory outside the European Economic Area, whose laws may provide for a lesser standard of protection for your personal information than that provided under European law, shall have adequate protection (such as model contractual arrangements as approved by the EU).
2.3. The Websites and our servers, wherever they are based, have appropriate technical and organisational measures in place to protect against unauthorised or unlawful use of your personal information as well as the accidental loss, destruction or damage of your personal information whilst under our control.
2.4. However no data transmission over the internet can be guaranteed to be 100% secure and whilst we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us and you do so at your own risk.
3. How do we use your personal information?
3.1. Alfol Ltd processes personal information for the following purposes:
• providing you with goods and/or services that you have requested and communicating with you about those products and services;
• monitoring, developing and improving the Websites, our services and your experience;
• providing a personalised service;
• conducting market research surveys;
• market research, community and forums management;
• running competitions;
• providing you with information about Alfol’s, or our business partners’ products and services where you have provided your consent. You will always be able to opt-out or unsubscribe from these messages;
• send out email alerts you have agreed to receive. You will always be able to unsubscribe from these messages;
• processing and dealing with any complaints or enquiries made by you or legally on your behalf;
• we may also be required to disclose your personal information to authorities who can request this information by law that is binding on Alfol Ltd, for instance for the prevention and detection of crime, the capture or prosecution of offenders and the assessment or collection of taxes; and
• other purposes related to any of the above.
4. Do we share your personal information with anyone else?
4.1. We may disclose your personal information to partners of Alfol Ltd who supply services to you on behalf of Alfol Ltd and who need to process personal information in the provision of such services. When you request goods and services from Alfol Ltd, you are consenting to the disclosure of your personal information to Alfol Ltd partners who may provide such goods and services under contract and guarantee to our satisfaction that they have sufficiently robust processes in place to ensure the security of your personal information whilst it is in their care.
4.2. We may disclose your personal information to third parties:
• in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
• if all or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
4.3. We may disclose depersonalised data (such as aggregated statistics) about the users of our Websites in order to describe our sales, customers, traffic patterns and other site information to prospective partners, advertisers, investors and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifying information.
4.4. Under certain circumstances we may occasionally be required by law, court order or governmental authority to disclose certain types of personal information and we reserve the right to comply with any such legally binding request. Examples of the type of situation where this would occur would be:
• in the administration of justice;
• where we have to defend ourselves legally;
• in complying with the mandatory requirements of a government department collecting information; and
• to protect or defend the rights or property of Alfol Ltd or users of our services.
4.5. Other than this, Alfol Ltd will not disclose any of your personal information to any other third parties without your consent.
5. Are there any age restrictions on supplying personal information to us?
If you are aged  or under, please get your parent/guardian’s permission beforehand whenever you provide personal information to the Websites. Users without this consent are not allowed to provide us with personal information. If we become aware that you are under  and are attempting to or have submitted personal information via the Websites without your parent/guardian’s permission, we will not accept such information and we will take steps to remove such information from our records. This may involve us having to access and verify your age and other relevant details.
6. How long will we keep your personal information?
We will hold your personal information on our systems only for as long as is necessary.
7. Changing your mind about receiving marketing messages.
We give you choices regarding the collection, use, and sharing of your personal information. When you register on one of our sites or respond to one of our communications or offers, we will ask you to make choices about receiving further marketing communications from us.
8.1. Social networking sites, such as Facebook, among others, work with us as trusted third party partners. We also work with application developers who specialise in social media, so that we can connect with your social networks. We provide access to our Websites for third parties and business partners so that we can generate interest in our products and services among members of your social networks and to allow you to share product and service interests with friends in your network.
8.2. We do not control how your personal information is collected, stored or used by such third party sites or to whom it is disclosed. You should review the privacy policies and settings on any social networking site that you subscribe to so that you understand the information they may be sharing. If you do not want your networking sites to share information about you, you must contact that site and determine whether it gives you the opportunity to opt-out of sharing such information. Alfol Ltd is not responsible for how these third party sites may use information collected from or about you.
9. Other websites.
9.2. Alfol Ltd accepts no responsibility or liability for any third party practices on third party websites. We advise you to carefully read third party privacy statements prior to the use of any third party website.
10. Access to personal information and keeping your personal information accurate and up-to-date.
10.1. You are entitled to see the information we hold about you. If you wish to access the personal information held by us, you should contact us in writing using the information provided below.
10.2. If we are legally able, we will provide you with copies of all the personal information we hold about you. We are also obliged to request that you provide us with identification so that we can be certain that you are entitled to receive the requested data.
10.3. Please help us to keep our records of your personal information up-to-date by notifying us of any changes or corrections to the personal information we hold about you.
10.4. If you are a member of one of our online communities and forums you will be able to directly log in and review some your personal information and amend/delete accordingly.
11. How to contact us.
The Information Protection Officer,
PO Box 289,
Hexham NE46 9HJ.