BRUCE MASEFIELD
09:40, Monday 25 March – BRAND IT LIKE BRUCE
A hugely talented hairdresser with decades of salon and session experience, Bruce Masefield joined Sassoon in the ’80s and went on to become the company’s UK creative director, during which time he developed a worldwide reputation for show and platform work while nurturing the next generation of Sassoon talent.
Stepping down to launch his own salon, Bruce Masefield Hair in Edinburgh, in 2016, Bruce is honest about the fact he’s still learning about how to run a business, and he’s passionate about the importance of reaching out to others to make new connections.
Together with his wife Lynsey, he is embracing salon ownership and has worked hard to create a brand that reflects his own sense of style but also engages with clients on a personal level; the slogan: ‘Individuality is a State of Mind’ conveys the importance Bruce sees in hair being an individual statement. “I want my clients to know they own their look,” he says. “We shouldn’t interfere with it, we should add to it, help to realise it”
Bruce is also keen to strike the right work-life balance, which has played an important factor in recruitment and longterm business strategy.
Get the full Salon Smart experience with a Weekend Pass (£295 plus VAT), which includes overnight accommodation, breakfast AND a three-course dinner with wine. A Monday Pass (£100 plus VAT) is for the Monday business programme only.