DNA ARTSPACE
09:15, Monday 25 March – CHANGE, IT’S IN THEIR DNA
When Angelo Vallillo (Most Wanted Business Thinker 2014) and his pal Dale Herne became bored with the traditional salon set-up, they decided to do something about it. Quitting their jobs, in November 2017 they launched DNA Artspace in a bid “to change how hairdressing is approached as a career and experience”. The result – a multi-functioning creative hub in the heart of Nottingham – is a place for clients to unwind and be inspired, and for trainees and assistants to see what a career in hair an actually offer. Not ‘just’ hairdressers, and not ‘just’ a salon, DNA marketspace hosts pop-ups from local businesses during regular Saturday hours, the DNA learning space academy is in constant use, including a full day of training each Wednesday for DNA’s four assistants, and there’s also a studio for shoots and launches. And guess what: weekly revenue has increased by 400 per cent as a result.
Interested to hear more? Get the full Salon Smart experience with a Weekend Pass (£295 plus VAT), which includes overnight accommodation, breakfast AND a three-course dinner with wine. A Monday Pass (£100 plus VAT) is for the Monday business programme only.