FIRST, THERE WAS ADAM

After a three-course dinner… A delicious plate of dirty laughs, devilishly daring hair and delirious tales from Somerset, London Fashion Week, New York and beyond – it can only be Most Wanted Hair Icon, Adam Reed.

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Salon Smart

Salon Smart

On stage, Adam’s Eve was none other than Creative HEAD publisher, Catherine Handcock, who pumped him for all the insights from his 30-year career, from his early days at Charles Worthington to his salon partnership and product line with Paul Percival, Percy & Reed.

Salon SmartThree incredible models illustrated his talents, with maxed-out embellishment, an LFW-hot take on a braid, and his Denim for Hair blue-black beauty. Reed – we’re all about it!