JORDANNA COBELLA #SalonSmartLive21

Jordanna has hairdressing in her blood – she’s the daughter of award-winning hairdressers Anestis Cobella and Beverly C MBE! After graduating from university with a degree in law, a fascination with hair and an incredible opportunity lured Jordanna back to her roots, where she threw herself headfirst into the Cobella empire – training creatively as well as in business, marketing and PR.

Today, she is the owner and creative director of the renowned London salon and spa, where her strong work ethic ensures the business continues to thrive – and where, as head of the salon’s art team, she leads all Cobella’s international industry shows. 

Regularly appearing at industry events, published in leading publications and assisting backstage at fashion weeks, Jordanna’s beautiful colour work (as well as her business credentials) has seen her finalise in prestigious competitions including Creative HEAD’s Most Wanted and The It List Awards and the L’Oréal Colour Trophy. She is passionate about educating and empowering young hairdressers and also carries out roles representing leading brands including Wella Professionals and ghd.

Salon Smart LIVE takes place on Sunday 23 May 2021