KEITH MELLEN #SalonSmartLive21

Sustainability expert and enthusiast, Keith Mellen is the co-director of Anne Veck Limited, a salon business that is focused on being as sustainable, ethical and diverse as possible. With a 20-year career in environmental NGOs prior to joining Anne Veck Limited, Keith brought a wealth of his knowledge to the business back in 2001 and since, the salon brand has achieved numerous creative and business awards.

For Anne Veck Limited, their commitment to sustainability is a serious matter and for the last three years the business has been accredited Carbon Neutral as well as also signing up to the United Nation’s Race to Zero carbon emissions by 2030. Most recently, during lockdown in 2020, Keith created Salon Re:Source – an innovative, user-friendly sustainable salon toolkit which has already claimed an impressive number of subscribers.

Keith strongly believes that after the year the world has endured, people have learnt that business as normal is no longer an option. In his own words, “the business of business is no longer business, instead the business of business is saving the planet“.