LUKE HERSHESON
21:20, Sunday 24 March – ALL HAIL HERSHESON
Since the age of 19, Luke Hersheson has been a key player on the session circuit. Today, he may be best known for crafting the coolest looks on some of fashion and film’s chicest faces – Victoria Beckham, Sienna Miller and Keira Knightly are regular clients – and for his runway-ready creations for major designers, but he should also be applauded for helping to grow one of beauty’s best-known global brands, Hershesons, into the hugely successful empire it is today.
From blow-dry and braid bars to hair extensions and styling tools, Hershesons products are regularly featured in top fashion and beauty titles and the brand has earned a 34.5k following on Instagram.
But 2018 has provide to be a game-changing year, with the launch of a stunning new 5,000 sq ft salon space in London’s Fitzrovia. Luke – the company’s creative director – had a major hand in developing the design and culture of the new beauty flagship, which he hopes will help set a new standard in hair and beauty services with its “anti-salon” vibe.
From clients selecting services according to needs and time frame, to a multi-functional interior with space of course for hair and beauty services but also within which clients can work and socialise, and for as little or as long as they wish.
Hear the whole story in an exclusive after-dinner session with Luke on Sunday evening. We’ll see you there!
Get the full Salon Smart experience with a Weekend Pass (£295 plus VAT), which includes overnight accommodation, breakfast AND a three-course dinner with wine. A Monday Pass (£100 plus VAT) is for the Monday business programme only.