MATT ROBINSON

11:50, Monday 26 March, Mainstage

He’s garnered a reputation as an ‘inked minister’, a guerrilla barber, a homeless crusader and fashion model. But it is faith that primarily drives Matt Robinson. At his Rugby barbershop, Mister Robinson’s #‎keepithandsome is the ethos. “It is more of an attitude than a look. If we cut a nice haircut people feel good and that handsome attitude spreads,” he explains.

Matt, who was homeless as a teenager, has been involved in organising the Hope4 winter night shelter for several years, providing supper and B&B for up to 15 rough sleepers. He helps raise money for Rugby Foodbank, most recently by selling limited-edition #Keepithandsome t-shirts. “We encourage people to bring clothes and food for the homeless in exchange for a haircut, beard trim or shave, particularly at Easter and Christmas,” he says.

Matt was a finalist in Creative HEAD’s Most Wanted Male Grooming Specialist category 2017.

Get the full Salon Smart experience with a Weekend Pass (£245 plus VAT), which includes overnight accommodation, breakfast AND a three-course dinner with wine. A Monday Pass (£100 plus VAT) is for the Monday business programme only.

Check out the full line-up here, and then call to book!


Salon Smart 2018 takes place Sunday 25 and Monday 26 March 2018 at the four-star Park Plaza Riverbank Hotel, London.