WORK IT!

Goldwell’s two-part practical workshops gave a masterclass in social media marketing that had the delegates taking lots of notes.

Part 1 focused on building and engaging your community, with digital marketing manager Ciara Lynch showing how to plan and implement a social media campaign. From defining your unique story and choosing the platform to tell it through, to building an emotional connection with your audience and increasing engagement with your posts, Ciara revealed how to gain an online following and keep them hungry for more. Her top tip? Don’t forget it’s a two-way dialogue.

Part 2 saw PR & communications manager Mira Madhvani explain how to reach a new audience through social media. Her five-point plan started with the need to define and understand the person you want to attract and ended with a reminder always to measure your success. Points to note: do you know the number of new website visitors you received since launching your online campaign? How many new Twitter followers you have? And how your numbers compare to your competition? Thought-provoking stuff…