“YOU HAVE TO MAKE IT A MEMORABLE EXPERIENCE. YOU CAN’T BUY A COFFEE OR A HAIRCUT ONLINE”– MITCHELL WILSON AND NICK CLARK

In a dazzling double act, Sheffield-based Mitchell Wilson from Laundry salon and design agency 93ft’s Nick Clark explained how they combined talents to unveil a salon with a difference.

This is a business where image and branding are just as important as the salon interior (just take a look at that spinning rabbit in the logo), citing US Laundromats as inspiration for design and vibe. The salon has an amazing café, and Mitchell admitted that coffee is now a big part of the business, used to drive people in and to build client loyalty.

From billboards and posters to business cards and coffee cup stickers, it’s the attention to detail that counts, alongside a unified front of quality that’s obvious from the brilliant website. Oh, and they’ve also serviced the odd bag of washing that has turned up…