Phorest Unveil AI Tools

Phorest Collections: AI Edition is latest drop from the salon software brand Elevating Salons, Spas and Clinics Through Human-First Innovation

by AMANDA | NEWS

Ongoing client notes, a 24/7 assistant and WhatsApp chats – they’re all part of the latest tools drop from salon software firm Phorest.

Now available across the UK and Ireland, the Phorest Collections: AI Edition has been designed to help streamline processes and make handling admin easier so staff and stylists can focus on creativity and customer care.

 Included in the new suite of tools are:

Cheatsheet AI: Turns scattered notes into a target-hitting game plan. This generates summaries of client history preferences and identifies upselling opportunities

Front Desk AI: Acts as a 24/7 assistant, handling scheduling requests and FAQs via SMS and WhatsApp, allowing stylists to spend more time with clients. According to Phorest, Front Desk AI successfully resolves up to 89 per cent of client conversations without needing any human help.

WhatsApp: Stylists can chat directly with clients on a platform they already use to help keen communications seamless.  

“We believe AI should be an amplifier for the people in this industry, not a replacement,” said Ronan Perceval, chief executive of Phorest. “With the AI Collections, we are automating the high-volume, low-ROI tasks and empowering teams to walk into every appointment more prepared, more present and more connected to their clients.”

Mike Messenger, salon director at Bramhall’s Ed’s Hair has called it a gamechanger for his business. “It’s honestly like adding an extra set of hands to the team. It handles the admin 24/7, so we can get on with the hair magic. Our clients love the instant response, and we love the extra time it gives us.”