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IT LIST 2024

GRAND FINAL

The Most Wanted and It List Grand Final heads to a brand-new space in 2024. Beams is a lofty, East London location – currently warming up to welcome an all-star guest list of more than 700 names in hair, beauty, fashion, business and the media, coming together to celebrate the crowning of our 2024 winners. 

MOST WANTED AND IT LIST GRAND FINAL 2024

Monday 2 September
7pm until 1.30am
Beams, London E16 2HB
Ceremonies are scheduled to conclude at midnight

Single ticket £285 + VAT
Table of 10 £2,750 + VAT
Limited number of VAT tables available, please ask for details
Price includes all food and drink – all night long

Email your booking request to laura@alfol.co.uk
Ticket enquiries: +44 (0)20 7324 7540

Terms and conditions

IT LIST 2024

 

FINALISTS

THE BUSINESS BUILDER

Sponsored by ghd

Ben Jones, Massarella & Jones
Joe Sirry, SHAG!
Chlöe Swift, Chlöe Swift Stylist
Frazer Wallace, THE HAUS STUDIO
George Waterfield, The Secret Garden


THE EDITORIAL STYLIST

Sponsored by ghd

Lee Devlin
Yasemin Hassan, Woolf Kings X
Mike Mahoney, Josh Wood Colour Atelier
Emma Vickery, Percy & Reed
Frazer Wallace, THE HAUS STUDIO


THE SALON STYLIST

Sponsored by ghd

Norman Boulton, Not Another Salon
Elle Foreman, Tribe Salons
Jo Haywood, Jamie Stevens
Ellie Lewis, Redz Hairstylists
Cameron Willetts, Combers Inside-Out Hairdressing


THE RISING STAR

Sponsored by ghd

Lucy Boodell, Goldsworthy’s Hairdressing
Harriet Bull, Tribe Salons
Yasemin Hassan, Woolf Kings X
Melissa Reilly, Not Another Salon
D’Arcy White, Jack & the Wolfe


THE VISIONARY

Sponsored by ghd

Edoardo Colasanti, Trevor Sorbie
Matteo De Vita, TONI&GUY
Emy Roccabella, Danilo Hair Boutique
Roman Sys, Brooks & Brooks
Quentin Taillepied, Stag


THE ONE TO WATCH

Sponsored by ghd

Edoardo Colasanti, Trevor Sorbie
Lee Devlin
Sophie-Rose Goldsworthy, Goldsworthy’s Hairdressing
Rebecca Jacques, Rebecca Jacques Hair
Birte Klintworth, Radio
Christopher Laird, November Collective
Mike Mahoney, Josh Wood Colour Atelier
Annabel Payne, TONI&GUY
Joe Sirry, SHAG!
Emma Vickery, Percy & Reed

IT LIST 2024

ABOUT

Creative HEAD’s It List Awards

Launched in 2010, and exclusively sponsored by ghd, Creative HEAD’s It List awards catapult into the spotlight Britain and Ireland’s most exciting new hair talents. We’re talking the best young business-builders, style-makers, hard grafters, and game-changers – the names who’ve been setting the barbering, session styling and salon spheres on fire, and all aged 30 or under.

There are six categories to choose from, representing a wide spectrum of hairdressing disciplines – there’s even a title for professionals at the very start of their hairdressing career.  

Entries are judged by experts working in hair, fashion, business, and the media – for example, leading names in salon and session, editors from the likes of 10 Magazine, marie claire and The Telegraph, and talent scouts from international agencies including Art + Commerce and The Wall Group. And you know what? Your work deserves it. 

If you make it through judging, not only will you join hundreds of ultra-stylist guests at the Most Wanted and It List Grand Final in London, but you could also really get the chance to shine, winning an It List trophy, a generous gift from ghd and year in the Creative HEAD spotlight. 

It’s free to enter the It List, and your career could sky-rocket as a result.

IT LIST 2024

CATEGORIES

THE BUSINESS BUILDER

For the brains behind a brilliant business.  

Sponsored by 

Open to hair professionals aged 30 or under, who have launched a hair-related business serving clients, the industry, or both. 

To enter, you must submit the following: 

Part 1: Business profile – EITHER a PDF (up to 8 pages) OR a video (up to 5 minutes) 
Have you built a business from scratch? Maybe you’ve opened a new salon, crafted an online education programme, or set up a hair accessories line. Whatever you’ve launched, provide information about why you created it, who it’s for and what makes your business unique. Share the highs and lows of your journey so far, and the learnings along the way that have shaped your business for the better. Include the name and location (if relevant), the date of launch, and imagery to illustrate. 

Part 2: Endorsements – PDF (up to 4 pages)
Prove to the judges your business is booming! Provide financial reports, statistics, press coverage, client testimonials, etc, from the past 12 months, to corroborate its success. 

Plus, supporting imagery and documents: 

  • An image of you  
  • At least three images illustrating your business 
  • A copy of your ID as proof of age 


Your PDF must be A4, in either portrait or landscape format. Please combine all parts into one single file, making sure you do not exceed the page numbers stipulated. Feel free to add a front cover page to introduce your entry. Maximum file size 100MB.
Please do not include any embedded video or hyperlinks.  

If you are providing a video, it must be an MP4 file, in either portrait or landscape format. Smartphone footage is fine. Please do not exceed the maximum duration stipulated. Maximum file size 200MB.  

If you finalise, the imagery you provide may be used to promote you within any print, website and social media activity, and at the Grand Final. Please supply good quality, high resolution JPEG or PNG files. Usage rights must be secured ahead of entry. 

Discover ghd >

 

 

Download PDF

 

THE EDITORIAL STYLIST

For a stylist making waves on set.

Sponsored by

Open to hair professionals aged 30 or under, whether employed, self-employed or freelance. 

To enter, you must submit the following: 

Part 1: Your editorial CV – EITHER a PDF (up to 8 pages) OR a video (up to 5 minutes)Introduce yourself and tell the judges about your editorial career to date, from assisting positions through to jobs where you have been the team lead. Include details like the kind of projects you’ve undertaken, who you’ve worked for and collaborated with, key roles and responsibilities – and let the judges see what you’ve created! Include imagery to illustrate, as relevant. 

Part 2: Case study – PDF (up to 4 pages)  
Describe in detail a single editorial project you’ve worked on since March 2023 that you’re most proud of. Maybe you were involved at a live event like Fashion Week, got booked for a film, TV or music shoot, or shot for a leading magazine. Share details of how you got the job, the work you undertook and the impact this project has had on your career progression. Include imagery to illustrate, as relevant. 

Plus, supporting imagery and documents: 

  • An image of you  
  • At least three images showcasing the work you’re most proud of 
  • A copy of your ID as proof of age 


Your PDF must be A4, in either portrait or landscape format. Please combine all parts into one single file, making sure you do not exceed the page numbers stipulated. Feel free to add a front cover page to introduce your entry. Maximum file size 100MB.
Please do not include any embedded video or hyperlinks.

If you are providing a video, it must be an MP4 file, in either portrait or landscape format. Smartphone footage is fine. Please do not exceed the maximum duration stipulated. Maximum file size 200MB.  

If you finalise, the imagery you provide may be used to promote you within any print, website and social media activity, and at the Grand Final. Please supply good quality, high resolution JPEG or PNG files. Usage rights must be secured ahead of entry. 

Discover ghd >

 

Download PDF

 

THE RISING STAR

For an impressive and fast-improving salon assistant. 

Sponsored by

Open to hair professionals who are employed at a salon or barber shop and aged 30 or under, with testimonial from the owner or manager.

Entrants must have no more than three years’ experience on the floor and be educated to (or working towards) minimum NVQ Level 2 or equivalent.

To enter, you must submit the following: 

Part 1: A personal introduction (from you) – EITHER a PDF (up to 8 pages) OR a video (up to 5 minutes) 
Show the judges how far you’ve come on your hairdressing journey! Talk about things like training and mentorships, the skills you’ve mastered
and the projects you’ve been part of, as well as what you love most about the job you’re doing now – and your future aspirations. Include imagery to illustrate, as relevant.  

Part 2: A testimonial (from your boss or manager) – EITHER a PDF (up to 4 pages) OR a video (up to 3 minutes) 
Introduce your assistant and sing their praises! Talk about their qualities, strengths and skills and highlight a single instance where their performance under your employment has been particularly impressive. 

Plus, supporting imagery and documents: 

  • An image of you  
  • At least three images showcasing the work you’re most proud of 
  • A copy of your ID as proof of age 


If you are providing a PDF it must be A4, in either portrait or landscape format. Please combine all parts into one single file, making sure you do not exceed the page numbers stipulated. Feel free to add a front cover page to introduce your entry. Maximum file size 100MB.
Please do not include any embedded video or hyperlinks. 

If you are providing a video, it must be an MP4 file, in either portrait or landscape format. Smartphone footage is fine. Make sure you do not exceed the maximum duration stipulated. Maximum file size 200MB. Video files must be separately supplied. 

If you finalise, the imagery you provide may be used to promote you within any print, website and social media activity, and at the Grand Final. Please supply good quality, high resolution JPEG or PNG files. Usage rights must be secured ahead of entry. 

Discover ghd >

 

Download PDF

 

THE SALON STYLIST

For stand-out skills behind the chair.  

Sponsored by 

Open to hair professionals who are employed full-time at a salon or barber shop and aged 30 or under. 

It is not possible to enter this category if you are the business owner. 

To enter, you must submit the following: 

Part 1: Your salon CV – EITHER a PDF (up to 8 pages) OR a video (up to 5 minutes) 
Introduce yourself and tell the judges about your career to date, your passions and influences and any specialisms that make you stand out – maybe you’re a whizz with a razor or you’re bossing it at balayage! Include details about your current employment, covering key roles and responsibilities, as well as the kind of clients you serve and your future ambitions. Include imagery to illustrate, as relevant.
 

Part 2: Case study – PDF (up to 4 pages)  
Describe in detail one example of excelling in your position at work since March 2023. Maybe you came up with a campaign to attract new clients, transformed team morale with a clever mentoring initiative or developed a new service that’s boosted bookings. Talk about what you did, why you did it and the impact it had on the business and/or your own client column. Include supporting imagery, as relevant.  

Plus, supporting imagery and documents: 

  • An image of you  
  • At least three images showcasing the work you’re most proud of 
  • A copy of your ID as proof of age  


Your PDF must be A4, in either portrait or landscape format. Make sure you do not exceed the maximum page numbers stipulated. Feel free to add a front cover page to introduce your entry. Maximum file size 100MB.
Please do not include any embedded video or hyperlinks. 

If you are providing a video, it must be an MP4 file, in either portrait or landscape format. Smartphone footage is fine. Make sure you do not exceed the maximum duration stipulated. Maximum file size 200MB.  

If you finalise, the imagery you provide may be used to promote you within any print, website and social media activity, and at the Grand Final. Please supply good quality, high resolution JPEG or PNG files. Usage rights must be secured ahead of entry. 

Discover ghd >

 

Download PDF

 

THE VISIONARY

For head-turning creativity. 

Sponsored by

Open to hair professionals aged 30 or under, whether employed, self-employed or freelance. 

The team must work at a single location; it is not possible to enter as a team working across multiple sites. 

To enter, you must submit the following: 

Part 1: Personal statement – PDF (up to 4 pages)  
Introduce yourself – tell the judges who you are, where you work and how far you’ve come in your career. Talk about the kind of work you create, your creative process and what drives and inspires your artistry. Include imagery to illustrate, as relevant.   

Part 2: Showcase – EITHER an image edit (10 individual images) OR a video (up to 5 minutes) 
Wow the judges with a showcase of your most visionary hair work. From client pictures to full collections, campaigns to passion projects, share a carefully curated edit that best represents your artistic flair. 

Plus, supporting imagery and documents: 

  • An image of you  
  • At least three images that best represent your visionary skills 
  • A copy of your ID as proof of age  


Your PDF must be A4, in either portrait or landscape format. Make sure you do not exceed the maximum page number stipulated. Feel free to add a front cover page to introduce your entry. Maximum file size 100MB.
Please do not include any embedded video or hyperlinks. 

If you are providing a video, it must be a MP4 file, in either portrait or landscape format. Smartphone footage is fine. Make sure you do not exceed the maximum duration stipulated. Maximum file size 200MB.  

If you are providing an image edit, your pictures must be supplied as individual JPEG or PNG files, in either portrait or landscape format. They do not need to have been professionally photographed (smart phone photos are fine) or shot exclusively for the It List.  

If you finalise, the imagery you provide may be used to promote you within any print, website, and social media activity, and at the Grand Final. Please supply good quality, high resolution JPEG or PNG files. Usage rights must be secured ahead of entry. 

Discover ghd >

 

 

 

Download PDF

 

THE ONE TO WATCH

For an outstanding hair talent demonstrating all-round excellence. 

Sponsored by

Open to hair professionals aged 30 or under, whether employed, self-employed or freelance. 

To enter, you must submit:

Your career story – EITHER a PDF (up to 12 pages) OR a video (up to 8 minutes) 
Demonstrate to the judges why you’re blazing a trail in hairdressing! Talk about who you are, what you’re made of and where you’re headed, as well as the people, experiences and opportunities that have shaped you as an artist, plus your proudest moments to date. Pack in as much as you like and include imagery to illustrate, as relevant, but be sure to cover the following: 

  • Education, training and mentorships  
  • Strengths, specialisms and inspirations  
  • Roles at work – positions held and key responsibilities  
  • Session work – shoots, events, runway shows, TV and film projects, etc  
  • Awards, accolades and other achievements  
  • Press and publicity (about you!)  
  • Future goals and ambitions  

Plus, supporting imagery and documents (JPEG or PNG), including: 

  • An image of you  
  • At least three images showcasing the work you’re most proud of 
  • A copy of your ID as proof of age


If you are providing a PDF it must be A4 size, in either portrait or landscape format. Make sure you do not exceed the maximum page number stipulated. Feel free to add a front cover page, to introduce your entry. Maximum file size 100MB.
Please do not include any embedded video or hyperlinks. 

If you are providing a video, it must be an MP4 file, in either portrait or landscape format. Smartphone footage is fine. Make sure you do not exceed the maximum duration stipulated. Maximum file size 200MB. Video files must be separately supplied. 

If you finalise, the imagery you provide may be used to promote you within any print, website, and social media activity, and at the Grand Final. Please supply good quality, high resolution JPEG or PNG files. Usage rights must be secured ahead of entry. 

Discover ghd >

Download PDF

 

IT LIST 2024

PAST WINNERS

2023

The Business Builder Charles Rose, Crate Cheshire
The Editorial Stylist Darcie Harvey, Reuben Wood Hairdressing
The Salon Stylist Norman Boulton, Not Another Salon
The Rising Star Mia Mozley
The Visionary Birte Klintworth, Radio
The One to Watch Miles Twist, Architect Hair  

2022

The Editorial Stylist Lauren Bell, London
The Entrepreneur Danielle Garner, Wildflower, Dublin
The Salon Stylist Ryan Steedman, Adam Reed London, London
The Rising Star Georgia Freeman, Q Cut Hair & Beauty, Surrey
The Visionary Quentin Taillepied, Stag, Edinburgh
The One to Watch Danielle Garner, Wildflower, Dublin

2021

The Editorial Stylist Ellie Bond, Essex
The Entrepreneur Brooke Evans, BE Ironbridge, Telford
The Rising Star Millie Bloy CODE Hair Consultants, Lowestoft
The Visionary Giuseppe Stelitano, Trevor Sorbie, London
The It Girl Harriet Stokes, Humankind Hair, London 
The It Guy  Giuseppe Stelitano, Trevor Sorbie, London

2020

The Editorial Stylist Aidan Darcy, Dublin
The Entrepreneur Ricky Walters, Salon64, London
The Rising Star Annabel Payne, Toni&Guy, Salisbury
The Visionary Marlon Hawkins, Brooks & Brooks, London
The It Girl Leah Hayden Cassidy, Unit 8 by HAYDEN, London 
The It Guy Tom Gilling, Adam Reed London, London

2019

The Entrepreneur Jennifer Linton, Linton & Mac
The Fashionista Tom Gilling
The Rising Star Callum McDonald, Ruffians
The Visionary Amelia Evans, Hare & Bone
The It Girl Sarah Black, Linton & Mac 
The It Guy Jamie Benny, Hare & Bone

IT LIST 2024

EXCLUSIVELY SPONSORED BY GHD

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