A Fresh Start for Your Clients’ Hair
Promotion – JOICO
A deep-cleansing shampoo that removes build-up, protects colour, and leaves hair soft and shiny—perfect for salon professionals.
by CAITLYN | INFORM
As stylists, you know that hair endures a lot—product build-up, hard water residue, and environmental impurities can leave it dull and lifeless. But keeping hair healthy shouldn’t come at the expense of colour protection or moisture. Enter JOICO’s Defy Damage Detox Shampoo—a salon-essential that delivers a deep detox while building bonds and keeping hair vibrant.
A gentle yet powerful detox, The Defy Damage Detox Shampoo offers more than just a cleanse—it’s formulated to remove heavy metals, copper, and salts that accumulate from everyday life, while also preserving your client’s colour. With bio-based chelators and activated charcoal as its hero ingredients, this formula acts as a magnet for impurities without stripping away essential moisture.
Want to ensure the best results before colour services? This shampoo not only preps hair for colour but also ensures it’s in optimal condition, so colour adheres better and lasts longer. Think of it as the perfect first step before any treatment.
This shampoo is professional-tested and client-loved. Bruno Marc Giamattei, creative director at JOICO EMEA, shares: “Hard water and build-up can be the hidden culprits behind damaged hair. The Defy Damage Detox Shampoo works wonders to reset hair, preparing it for colour while keeping it protected and smooth.”
Give your clients healthy hair that shines with the Defy Damage Detox Shampoo. It is not just about detoxing—thanks to Moringa Seed Oil and Vegan SmartRelease Technology, hair is left nourished, shiny, and protected from future damage. It’s a must-have for stylists who want to keep their clients’ hair looking and feeling its best after every wash.
Why Your Salon Needs It:
- Removes stubborn build-up from hard water and product residue.
- Preps hair for optimal colour absorption.
- Protects colour and leaves hair soft and shiny.
- Formulated with activated charcoal and bond-building technology.
Discover JOICO Defy Damage Detox Shampoo and transform the way you cleanse hair in your salon.
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