Most Wanted: So, Who Took Home The Trophies?

It’s time to meet our 12 incredible Most Wanted winners

by JOANNA | CONNECT

It was Creative HEAD’s biggest night of the year last night as Most Wanted celebrated its 25th birthday with a spectacular Grand Final ceremony at the epic Drumsheds venue in London.

With Lou Sanders as host and Phoenix Brown on the decks, the entertainment was certainly A-List. But the biggest names on the night were our 12 Most Wanted winners, whose commitment to clients, teams, collaborations and community were rewarded with trophies and standing ovations from the audience.

This had been a record year of entries for Most Wanted, but the winners who edged it had brought their A-game.

Creative boundaries had been pushed. Fears in business faced. Professionalism taken to new heights.

And. So. Much. More.

Intrigued? Let us introduce you to the names who are leading our industry into an exciting future.

The Most Wanted stars of 2025

The Most Wanted award for COLLABORATION: Samantha Cusick
The Most Wanted award for COMMUNITY: Craig Henderson
The Most Wanted award for CREATIVITY: Tariq Howes
The Most Wanted award for EDUCATION: Rachael Lomax
The Most Wanted award for ENGAGEMENT: Sarah-Louise Keane
The Most Wanted award for EXPERIENCE: Buller and Rice
The Most Wanted award for IMAGE: Casey Coleman
The Most Wanted award for LEADERSHIP: Samantha Cusick
The Most Wanted award for NEW SPACE: Williams & Hirst
The Most Wanted award for PURPOSE: Anna Cofone
The Most Wanted award for SESSION: Lauren Bell
The Most Wanted award for INFLUENCE: Ali Pirzadeh