Haircuts4Homeless And American Crew Play Ball With West Ham

Hammers For Hope teams players with homeless support services

by IZZY | INFORM

The West Ham United Foundation teamed up with Haircuts4Homeless and American Crew among others to host Hammers for Hope, a homeless service support event.

Local organisations came together at the Premier League team’s new community hub, The Foundry, in Beckton to offer free hair, beauty and dental services, health advice, financial guidance, employment support and creative activities to boost confidence and foster inclusion.

Haircuts4Homeless founder Stewart Roberts MBE, alongside barbers Bobby Gordon from Fella and Marco Coluccio, delivered more than 40 professional haircuts to guests, including West Ham players Tomáš Souček, Dinos Mavropanos and club legend Anton Ferdinand.

“Community is at the heart of what we do,” said Matt Horder, general manager UK and Ireland at American Crew. “Grooming has the power to restore confidence and dignity. It was inspiring to see how something as simple as a haircut can make such a genuine difference.”

Guests and volunteers rounded off the day with a traditional pie and mash lunch from the Foundation’s E6 Social Kitchen, celebrating connection, compassion and community spirit.

“What we do goes so much further than just giving someone a haircut,” added Stewart, “it’s about making a human connection and showing kindness.” Since 2014, Haircuts4Homeless has delivered more than 80,000 haircuts across the UK.