Which Hair Brand Is Now A Certified B Corporation?

Extensions name meets standards to win accreditation

by AMANDA | INFORM

Additional Lengths, the group behind pro hair extensions brand Remi Cachet, have officially become a Certified B Corporation.

The certification applies across the entire Additional Lengths group, including Remi Cachet, Additional Lengths and tools brand Qute.

Certified B Corporations are businesses verified by B Lab as meeting high standards of social and environmental performance, transparency and accountability. Companies need to go through rigorous and independent assessment across governance, people, ethics, community, environmental impact and customer trust. The idea is to offer verified assurance, especially in an industry where transparency is increasingly important.

“We have a responsibility to lead by example,” said the founder of Remi Cachet, Victoria Lynch, who sees the milestone as part of a wider responsibility to help raise standards across the sector. “Becoming a Certified B Corp business is a powerful, independent validation of the ethics, care and integrity behind Remi Cachet. This isn’t about ticking boxes, it’s about raising standards and proving that luxury hair extensions and responsible business can, and should, go hand in hand.”

“Anyone can say the right things, but B Corp certification means we’re not marking our own homework.” Victoria Lynch

Lynch said that as “the UK market leader, it’s important to us that our values, supply chains and practices are independently verified, giving salons, stylists and clients confidence not just in the quality of our extensions, but in where they come from and how they’re produced.”

Globally, fewer than 40 per cent of businesses that apply achieve B Corp certification, with around 10,000 companies worldwide currently meeting the standard that’s an ongoing commitment rather than a one-off project.