Fresha Hire Barber Legend To Lead Global Hair Education

MENSPIRE’s Josh Lamonaca takes on role in “significant step” for the software brand

by AMANDA | INFORM

Multi-award-winning barber Josh Lamonaca, co-founder of the iconic MENSPIRE brand, is joining forces with salon software leaders Fresha as their first-ever head of hair education.

In his new role, Josh will lead Fresha’s global approach to hair education, working directly with professionals to help them turn skills into sustainable, profitable growth. His remit spans technical education, commercial thinking, content and community-led initiatives – with a strong focus on real-world application, rather than theory.

The creative and educational director behind MENSPIRE has spent years developing talent, mentoring teams and embedding education into the core of his business. Josh has travelledinternationally to teach and support stylists at different stages of their careers, helping build a culture of continuous learning grounded in practical, commercial reality.

The appointment marks a deliberate shift for Fresha by putting an active, practising hairdresser and educator into a leadership role to help guide how technology supports the industry.

“I’ve almost got everything I wanted out of this industry without any real support. Now, with the backbone of Fresha, it excites me to see how far beyond my own achievements we can take this industry,” said Josh.

“Honestly, I want to see millionaires come through hairdressing. And with the ambitions I’ve seen from inside Fresha, I want to stand beside professionals on innovative ideas and future goals.” Josh Lamonaca 

“Josh brings a rare mix of credibility: an award-winning career, real experience building and educating teams at MENSPIRE and a clear belief in what this industry can become,” added James Hayward-Browne, head of brand and marketing at Fresha. “That perspective is critical when you’re building technology used by millions of professionals worldwide. Our role is to provide the infrastructure; Josh’s role is to help raise the ceiling for everyone using it.”

Fresha said that Josh’s appointment marks a significant step in the company’s long-term commitment to education across the self-care industry globally, helping professionals “move beyond filling diaries, beyond short-term wins and towards businesses with real confidence, capability and longevity”. “This isn’t a campaign. It’s an investment in educating and lifting the entire selfcare industry.